LEEDS, ENGLAND, August 30, 2013 /24-7PressRelease/
-- Brands like Apple, Amazon and Trip Advisor are ranked in the Top 20 of this year's Brand Desire Index (BDI). Gavin Walsh
, managing director of MarketStorm Global Ltd
, predicts increased sales and a higher ROI were contributing factors for these high-scoring brands of the survey.
For the 2013 Brand Desire listing 60,000 consumers across multiple categories and brands were surveyed by agency Clear. The BDI compiles Brand Desire Scores for every brand in the study. A score of 100 indicates that a brand has an average desirability, less than 100 means that a brand is not doing well and a score of over 100 is a sign of a successful brand (Marketing Week). Gavin Walsh at MarketStorm Global Ltd explains: "The goal for every brand should be to become or remain attractive to consumers. This will not only keep them in business but a higher popularity will help increase sales."
About MarketStorm Global Ltd: www.marketstormglobal.com
Apple ranked at number one on the listing with a remarkable BDI of 212. Amazon has maintained its seventh position with a BDI of 184 while new entrant Trip Advisor is ranked number 11 with a BDI of 176. Also in this year's Top 20 are three charities: Unicef is in 15th position, World Wildlife Fund (WWF) is number 16 and Fairtrade is the 19th most desirable brand in the UK (Marketing Week).
MarketStorm Global Ltd's managing director Gavin Walsh says that all these brands have something in common in order to make such an emotional impact on the consumer. He refers to an article published on Marketing Week, explaining that at the heart of this, the desirability and success of the brands is made up of energy, substance and connection. Clear describes these factors as the 'Triangle of Impact'. This means the brand is energising a business towards success with a genuine ambition. The substance is not just about producing a great product or service, but to continuously re-evaluate and innovate as well as creating a connection through personality (Marketing Week).
Gavin Walsh says: "All successful brands have managed to personally connect with people and have become valuable to them." Clear's study suggests that the 'Triangle of Impact' creates the right balance of energy, substance and connection, which has a profound effect on how a brand makes a consumer think, feel and act (Marketing Week).
MarketStorm Global Ltd supports its clients to achieve a high BDI ranking for their brands through face-to-face engagement with potential customers. "The more desirable the brand the less work we have to do," says Gavin Walsh. "Consumers respond easier to a popular brand which results in increased sales and a higher return on investment compared to brands with a lower BDI." Gavin Walsh believes that any brand can be successful as long as companies follow the 'Triangle of Impact'.
MarketStorm Global Ltd is a vibrant outsourced sales and marketing company in Leeds, who help raise brand awareness on behalf of their clients.