Martha C. Rivera, MS
Cambridge Who's Who
Pinellas Park, FL, December 30, 2008
/Cambridge Who's Who/ -- Martha C. Rivera, MS, Multicultural Marketing Manager for Transitions Optical, Inc., has been recognized by Cambridge Who's Who for showing dedication, leadership and excellence in all aspects of marketing.
Ms. Rivera is a highly experienced marketer with 15 years of practice in the field and a proven ability to drive double digit growth within the B2B arena. She boasts exceptional strategic vision and an ability to start-up new product lines within a variety of business fields. She has worked in domestic and global strategic consultancy for Fortune 500 companies and demonstrated her ability to identify critical marketing issues and new business opportunities, to develop strategic plans for enhancing corporate leadership, accelerating growth and building effective industry alliances. Her technology-oriented, bottom-line mindset coupled with her marketing expertise, which includes familiarity with international and domestic sales, strategic marketing partnerships & co-branding, go-to-market management, consumer research, events marketing, and training and teambuilding, have made her an integral part of Transitions Optical's resounding success in the multicultural market.
Ms. Rivera holds a Master of Science in Philosophy from National University of Colombia, conferred in 2001, a Master of Science in Social Communication from Javeriana University in Colombia, conferred in 1995, and graduated magna cum laude with a Bachelor of Science in Psychology. She is a member of the American Marketing Association and the Association of National Advertisers. She is the recipient of several awards for her work in public relations and attributes her success to her determination and passion for her profession. She also believes that continued education, commitment to excel, respect for team work paired with courage to think out of the box and drive change are also key factors to her success.
Transitions Optical is a leading supplier of photochromic lenses to optical manufacturers worldwide. For more information, please visit
www.transitions.com.
About Cambridge Who's Who
Cambridge Who's Who is an exclusive membership organization that recognizes and empowers executives, professionals and entrepreneurs throughout the world. From healthcare to law, engineering to finance, manufacturing to education, every major industry is represented by its 250,000 active members.
Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, Cambridge Who's Who offers an online networking platform where members can establish new business relationships and achieve career advancement within their company, industry or profession.
For more information, please see
http://www.cambridgewhoswho.com.
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Press Release Keywords:- martha c. rivera, multicultural marketing manager, transitions optical, inc., b2b arena, new product lines, international, domestic sales, co-branding, photochromic lenses, optical manufacturers, www.transitions.com, cambridge who's who, www.cambridgewhoswho.com
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