NEW YORK, NY, September 06, 2013 /24-7PressRelease/ -- Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company's executive team. Williams, who has served as Maxifier's senior vice president of marketing since joining the company in December 2011, is responsible for overseeing Maxifier's global marketing and communications activities, and developing strategies for driving and enhancing the recognition of the Maxifier brand and its solutions.---
Williams brings more than 20 years of marketing experience to this role. Prior to joining the Maxifier team, he was director of international marketing at AudienceScience, where he was responsible for marketing in Europe and Asia. During his time at AudienceScience, Williams launched the company's business in Japan and led the rebranding of wunderloop to AudienceScience Deutschland. He has also served as the director of international marketing at Right Media, a Yahoo! company. During his tenure at Right Media, Williams launched the Right Media Exchange into the global market and contributed to building awareness of the ad exchange concept. Before that, Williams spent 12 years working for offline direct marketing data companies, including roles at Abacus International, a division of DoubleClick, and Claritas UK (now Acxiom).
"During his time at Maxifier, Roger has helped bolster Maxifier's visibility in all of the markets that we operate in, and has proven himself in every way as a valuable member of our team," said Denise Colella, president, Maxifier. "Given the rapid evolution of ad tech, an important part of our marketing effort consists of educating the industry. To that end, Roger has consistently created valuable opportunities for Maxifier to connect with industry influencers and peers, resulting in increased thought leadership for the company and its executives in the wider advertising industry. These efforts are very important to ensure that Maxifier continues to be recognized as a frontrunner in the ad tech market, and we are thrilled to announce Roger's well-deserved promotion to CMO."
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory. Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier's cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier works with leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.
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