LONDON, ENGLAND, March 19, 2010
/24-7PressRelease/ -- MEC Access won in both the 'Sport Sponsorship' and 'Best Use of Research' categories for its work on Wrigley's Extra 90+, the activation of Wrigley's Premier League sponsorship.
In the 'Sport Sponsorship' category, one of the highest profile awards of the evening, MEC Access beat off competition from Barclays for its sponsorship of the Premier League, Betfair for its work with the Ashes and British Gas for its sponsorship of British Swimming. The 'Best Use of Research' category saw MEC Access and Wrigley's take home the award beating competition from Sure for Men, Samsung and Barclays.
The agency's achievements at this year's awards follows on from success in 2009, where it collected seven awards in total and was crowned Hollis Consultancy of the Year.
Tove Okunniwa, managing partner, MEC Access, said: "To follow up last year's success by taking home two Hollis awards is fantastic testament to the continued work delivered by the team here. It is especially pleasing because the Extra 90+ campaign is work that we originally pitched to Wrigley's to win the account and it has remained completely true to our original idea. The clients are delighted as are we."
About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with clients' brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP's media investment management group.
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