RALEIGH, NC, February 02, 2013 /24-7PressRelease/
-- February sweeps are January 31st - February 27th. During this 4-week time period television stations are "measured" for audience strength.
"We're excited that MPI continues to grow this segment of our business. We have developed a real expertise in the television market and stations appreciate what we bring to the table" said Sal Conino, partner at MPI.
MPI's television stations are WBXX-TV (CW) in Knoxville, TN, WLFL-TV (CW) in Raleigh, NC, WRDC-TV (My Network) in Raleigh, NC and WSET-TV (ABC) in Lynchburg, VA. The newest station group for MPI is in Tri-Cities, TN; WCYB-TV (NBC), WCYB-TV2 (CW) and WEMT-TV (FOX).
'While Prime Time is the area where we see the greatest number of viewers for the shows that we market, it's exciting to influence daytime, fringe and prime access day-parts with co-op friendly shows like: The Big Bang Theory, Rachael Ray, Katie, Dr. Oz, Live with Kelly & Michael, House of Payne, Judge Joe Brown and Entertainment Tonight...to name just a few,' said Nancy Bono, partner at MPI.
About Media Partners, Inc. (MPI)
Founded in 2000, Media Partners, Inc. is a media marketing agency offering mindful strategies, results-based creative and smart media solutions. Located in Raleigh, North Carolina, MPI is a media company that understands marketing, not a marketing company that tries to understand media. To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-inc.com or call (919) 781-0433.
Media Contact: Sal Conino
Media Partners, Inc.
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