BOULDER, CO, August 04, 2010
/24-7PressRelease/ -- Las Vegas Harley-Davidson and Red Rock Harley-Davidson, two of the iconic American motorcycle brand's dealerships located in Las Vegas, Nev., has selected Metzger Associates to implement a strategic social media program designed to build upon its growing local and national customer base.
Metzger Associates, a communications firm focusing on bringing together traditional and online communication programs, will manage social media initiatives for both Harley dealerships, including helping to guide the brand's Facebook and Twitter presence, developing and executing strategic mobile marketing initiatives, and organizing promotional events throughout the Las Vegas region.
"There are few things more American or more traditional than Harley-Davidson; it is a quintessential brand that speaks to freedom and innovation," said John Metzger, founder and CEO of Metzger Associates. "The brand's large and loyal community wants to engage and interact with each other, talk shop and share their love for motorcycles and riding. And, more and more, they want to do this through social media channels. We're excited to be part of this new phenomenon and to be introducing Harley to even more fans."
Metzger Associates' efforts are designed to build upon the dealerships' already vibrant community of loyal brand ambassadors by blending new and traditional media and orchestrating strategic promotions and marketing initiatives to build their customer base.
About Metzger Associates From creating the world's first websites to implementing today's most sophisticated social media programs, Metzger Associates has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed start-ups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, and now celebrating its 20th year, Metzger Associates has offices in San Jose, Las Vegas and Kansas City. For more information, please visit http://www.metzger.com.
About Las Vegas Harley-Davidson/Red Rocks Harley-Davidson
Whether you're a seasoned thrill seeker or just along for the ride, when you're on a Harley-Davidson brand motorcycle, you know you're sitting on over 100 years of quality. Las Vegas Harley-Davidson and Red Rock Harley-Davidson is where you ride all day and play all night. When you ride a Harley-Davidson you gotta have style. We have both Genuine Harley-Davidson and Las Vegas branded merchandise, including apparel, jewelry, eyewear and other collectibles that rock. We also carry the largest selection of new and pre-owned Harley-Davidsons in Nevada. We pride ourselves on providing stellar customer service in all of our departments.
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