/24-7PressRelease/ - Oxford, UK, June 21, 2008 - Momentum Web Solutions announces the release of Active News Plus, the second generation of the company's unique news content management system. Jonathan Fink, Managing Director of Momentum explained why he was excited about this version of the technology.
"We've known for some time that our approach to news content management is unique, yet before the release of Active News Plus we hadn't yet tapped into its full potential. In this version of our news content management technology, our customers have greater control over the way news is structured on their website. Active News Plus users can define which categories of news are relevant to their industry, and then pull in related news articles from global RSS feeds to display in these categories on their websites," Jonathan enthused. "Not only does it continue to give an excellent search engine marketing benefit, it also increases the scope of relevant news that a customer can show in a structured, intuitive way on their site."
When asked if there were any other significant changes between the versions of the technology, Jonathan replied "Aside from a variety of behind-the-scenes changes, the other most significant new benefit to our customers is the ability to comment upon news articles displayed on their website. This is a great way to communicate directly with visitors to their sites, as it can demonstrate authority on a subject. It can also provide natural opportunities to relate that news item back to a service or product they provide. In addition to the automatic formatting of the news into pages optimised for search engine visibility, I'm confident that Active News Plus will be very popular. For our customers that already have it, early indications are that the news content management technology significant improves a website's performance in search engines. That obviously makes them, and us, very pleased!"
About Momentum Web Solutions
Momentum Web Solutions is a leading provider of search engine marketing and website search engine optimisation services for small and medium sized businesses. Established in Oxford in January 2005, Momentum offers search engine optimisation and online promotion services to a wide variety of clients across many industries, with enterprise level customers in London and the South East.
Momentum Web Solutions combines tried and tested marketing principles with cutting edge news content technology and online promotion techniques to deliver a powerful and unique web marketing offering.
Momentum offers a suite of products in the 'Active Publishing' family, all designed to help organisations develop, manage, and promote their website content. 'Active News Plus' is a revolutionary news content management technology that pulls news in from global RSS feeds, formatting the content into pages fully optimized for internet search engines. Active Pages is Momentum's content management system, designed for small websites that do not have an e-commerce element.
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