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    RESTON, VA, September 06, 2011 /24-7PressRelease/ -- Highly praised by initial reviewers, Worm on a Chopstick: : Understanding Today's Entrepreneurial Age- Directions Strategies, Management Perspectives ("Chopstick") draws on Harvard Business School and other case studies to deliver powerful, substantive messages addressing today's entrepreneurial age challenges and opportunities.

"Traditional companies must "think entrepreneurially" to survive, adapt and grow, addressing today's changing market challenges and opportunities," said Paul B. Silverman, author of Worm on a Chopstick. "But entrepreneurial companies must also adapt, moving from start-up to a sustainable business demands thinking like 'Traditional' management. Like an unexpected critter on a chopstick, today's tsunami-like market and technology changes often occur when you are least prepared," said Silverman.

Google, started by two Stanford students in 1998, has a market cap of $173 billion today, more than three times the value of GM, a 107 year old traditional company. We see Apple, Amazon and many other entrepreneurial successes, but 3 out of 5 entrepreneurial companies also fail within 3 years and many do poorly. Changing the game for all players are rapidly morphing markets, disruptive technology innovation and global forces- new strategies and perspectives are needed to survive and grow.

Based on the author's teaching, publications, presentations, and four decades of experience serving as a senior corporate executive, global management consultant, public and private company CEO, entrepreneur, educator, and mentor to many senior executives, Worm on a Chopstick shares Silverman's perspective on how to create what he calls "sustainable, defensible businesses" as well as his take on how larger, more traditional companies must adapt their thinking on innovation management, new products, strategy, long tail marketing, global business and other areas to meet today's entrepreneurial age challenges and opportunities. As Silverman notes, these are essential musts for today's companies, both traditional and emerging, that wish first to survive and second to thrive.

Drawing on Harvard Business School and other case studies, and researched over a five year period, Chopstick is an entertaining, readable and anecdote-filled book delivering substantive messages.

Chapter titles such as "Knowing When to Circle the Wagons and Which Wagons to Circle;" "Entrepreneurial 'People' Management: Theory X and Theory Y - Schools of Management, Not Algebra;" "Metaphors and Models: Strawmen Do More Than Chase the Birds Away and Walk with Tin Men and Lions;" and "Worm on a Chopstick:The Challenge of Animal and Food Boundaries--Lessons for Global "Road Warriors" emphasize Chopstick's highly readable style.

For a complete Table of Contents, see http://paulbsilverman.com/press/media-kit/.

Silverman comments, "Worm on a Chopstick builds on real experience and addresses real client, global business, and people needs in a time of explosive change."

Reviewers agree. Rita Cosby, award-winning TV host and bestselling author of Quiet Hero: Secrets from My Father's Past, writes, "Sometimes a dynamic book comes along that makes you think in new directions, create new ideas, develop new perspectives. Worm on a Chopstick by Paul Silverman accomplishes this and so much more..."

Michael W. Wynne, Investor, 21st Secretary of the Air Force, Former Undersecretary Acq Tech and Logistics comments "Worm on a Chopstick provides a solid juxtaposition of theory and practice--tempered by experience. Very readable; and a learning opportunity". For more reviews, see http://paulbsilverman.com/books/reviews/

Author: Paul B. Silverman is a seasoned entrepreneur, global management executive, public and private company CEO, educator, management consultant, and former founding director of the George Mason University Entrepreneurial Step Up Program to support CEOs of early stage high-growth companies. Well known in the global information industry and venture community, the author has conducted hundreds of presentations worldwide and published numerous articles addressing strategy, policy, and new business development issues. Serving as CEO of Sante Corporation, an early stage company developing a new vision to improve today's health care system, the author was appointed in 2010 to serve as adjunct professor in the Center for Entrepreneurial Excellence Program in the George Washington University School of Business. For author bio, see http://paulbsilverman.com/bio/ or http://paulbsilverman.com/press/media-kit/

Worm On A Chopstick: Understanding Today's Entrepreneurial Age- Directions Strategies, Management Perspectives is available at Amazon.com.

Gemini Business Press published Worm on a Chopstick:Understanding Today's Entrepreneurial Age- Directions Strategies, Management Perspectives by Paul B. Silverman (www.paulbsilverman.com) and will offer other entrepreneurship and new venture publications. For information contact us at (703) 850-5697 or press@geminibusinesspress.com.


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Press Release Keywords:

• entrepreneurship, management, venture capital, entrepreneurship policies, new ventures, innovation, business planning, business plans, strategy, globalization, global business, marketing, new business development, new business ideas, organizational behavior