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New E-book by Insights in Marketing Instructs on How to Effectively Market to Women

'Getting Women to Buy: Better Insights to Transform Your Marketing' helps marketers create breakthrough messages and products to female consumers
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    CHICAGO, IL, December 06, 2013 /24-7PressRelease/ -- Insights in Marketing, LLC (, a full-service marketing research consultancy based in the Chicago area, has released a new e-book that educates marketers on how to effectively target women in marketing. The book, "Getting Women to Buy: Better Insights to Transform Your Marketing," ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them.

Women account for 85 percent of all consumer purchases, including everything from health care to automobiles, and will spend nearly $7 trillion annually by 2020. And yet, according to research from Insights in Marketing's i-on-Women team, only 9 percent of women and 13 percent of moms feel that marketers are effectively communicating with them. Because of this, marketers are missing out. "Getting Women to Buy" aims to change that by helping marketers understand the underlying motivations behind her behaviors.

Tinesha Craig, division director of i-on-Women , says that the e-book provides answers to questions that many marketers have yet to ask. "While women are incredibly sophisticated and complex, marketing to them doesn't have to be," said Craig. "This book outlines who women are, what motivates their behavior and how to influence that behavior. It's surprisingly simple, and yet, to date, businesses have been led astray, time and time again."

"Getting Women to Buy" provides insights on the following:

Why marketing to women fails
Behavioral drivers that motivate women
Five distinct psychological profiles of women
How to transform your marketing using these psychological profiles
Real-life case studies on the five profiles in action

Today, many medium-to-large companies rely on demographics, attitudes and purchase history to target consumers in marketing campaigns. According to research from i-on-Women , the true competitive edge lies in understanding who she is at her core. "Getting Women to Buy" is the first step toward that understanding.

To read more, download "Getting Women to Buy: Better Insights to Transform Your Marketing" To learn more about i-on-WomenTM, visit

About Insights in Marketing, LLC & i-on-Women :
i-on-Women is a team of intensely curious people at Insights in Marketing, LLC who are driven to understand the "whys" behind women's behavior to help clients create breakthrough marketing to women. To learn more about i-on-Women , please visit or send an email to For more information about Insights in Marketing check out our: website, blog, LinkedIn, Facebook and Twitter feed.

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Lauren Russ
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