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All Press Releases for February 12, 2014 »
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New Publishing Company Teams Up with Visionary Speaker to Help Businesses Avoid the Post-resolution Slump

New book poised to help businesses keep their new year's resolutions.
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    CALGARY, AB, February 12, 2014 /24-7PressRelease/ -- February is here and the resolutions once crafted with the best of intentions in January are falling to the wayside at breakneck speed. But individuals aren't the only ones to fall prey to the great resolution abandonment harkened by this month--businesses are just as vulnerable. By teaming up with renowned business speaker and mentor, Eddie Lemoine, Be That Book Publishing is poised to help provide entrepreneurs and business owners of all sizes to realize those goals.

In the same spirit of self-improvement, many businesses set out lofty goals for the year, but just the same, they've fallen into the trap of not having a realistic way of achieving those goals. It's one of the reasons why Lemoine, one of the world's most sought-after experts in business success psychology, was prompted to write Bring About What You Think About, soon to be a part of Be That Book Publishing's catalogue of books.

"So often people set out a lofty goal for themselves or their business, and then just walk away and expect the results to materialize on their own. The fact is that if you want to create change, you have to start at the most basic level: by changing the way you think." It's a principle that has taken Lemoine far in his own life, and made him eager to share the secret of his own success with others.

In seeking out a publisher, Lemoine looked for someone who shared similar sensibilities and values both in business and in life: enter mentor, lifestyle expert, and new publisher, Tina O'Connor. Be That Book Publishing is a hybrid publisher, founded in 2011 by Tina, an author and speaker herself, dedicated to providing authors across a broad range of topic areas with an opportunity to bring new and interesting ideas to a wider audience.

The pairing made perfect sense to Lemoine, "Right off the bat, I saw in Tina someone who was not only highly motivated, but organized, thorough, and, above all, driven by a strong desire to help others." Of particular appeal was O'Connor's commitment that 10% of all book sales be dedicated to a charity of their choosing. Lemoine himself has been incredibly active in philanthropic activities across the country, and has chosen to donate that portion of the proceeds from sales to IWK Health Centre, /

Bring About What You Think About will be released April 14th, 2014, but is currently available for pre-order now from More information on Eddie and his work can be found at:

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