Press Release Distribution
 

Members Login  |  Register  |  Why Join?   Follow us on Google+Follow us on TwitterFind us on LinkedInFind Us on FacebookSubscribe to our RSS FeedsSubscribe to our YouTube ChannelFind us on RebelMouse

Video Releases    |    Pricing & Distribution Plans    |    Today's News    |    News By Category    |    News By Date    |    Business Directory
All Press Releases for February 23, 2014 »
RSS Feeds RSS Feed     Print this news Printer Friendly     Email this news Email It    Create PDF PDF Version   



OCEAN Avenue Marketing & Event Management Launches, Delivers a 'New Agency Model'

Company offers scalable marketing solutions that promise outcomes, not outputs
 
x-small text small text medium text large text

    TORONTO, ON, February 23, 2014 /24-7PressRelease/ -- OCEAN Avenue Marketing and Event Management group has launched in Richmond Hill, Ontario - a booming municipality at the heart of the Greater Toronto Area (GTA).

Touting "Deeper Possibilities for Business ", OCEAN Avenue is a hybrid marketing, communications, design and event management firm with a focus on the delivery of scalable solutions that grow over time with a customer's needs. These tiered, results-driven solutions mix traditional and digital formats at different stages of the customer's growth, culminating in a "marketing blueprint" for longterm success.

"The marketing services industry is transforming," reflected Elizabeth Bryan, Owner and Creative Director. "Nowadays, creativity is one thing - positive returns are another. Customers expect us to be more accountable for the work we perform and to deliver measurable results. Our goal is to understand where our customers are positioned in their industry, to articulate their vision and help them achieve recurring business through a budget-driven, planned course of delivery."

OCEAN Avenue offers a diverse portfolio of traditional and technology-based marketing solutions, including:

Brand creation
Packaging solutions
Print and broadcast advertising
Public relations
Sales tools/training materials
Customer retention plans/loyalty programs
Communications strategies/content management
Direct response mail services and promotions
Web-based technologies
Signage
Event Management
Translation Services
Marketing data management SAAS (Software as a Service)

The Company has taken a unique approach to pricing, building a value-based structure that throws away the concept of billable hours and places value on efficiency, productivity and results.

"There is so much creative and intellectual talent emerging in our field. We have kids coming out of college who are able to quickly execute solutions and adapt to the modern world of advertising and communications. Why should they be paid any less than someone who has been in the industry for 20 years? Our pricing model assumes that all of our consultants are equally talented, and that specializations often overlap. Regardless of who executes, Campaign 'X' should usually yield 'Y' results and cost 'Z' dollars, no matter who the client is."

While the Company won't turn down 'one-off' creative work, their goal is to support the long-term objectives of the businesses they serve. Relationships are rooted in conversations with customers about how to align marketing strategy with their growth and profitability goals.

From start-ups, to medium sized businesses focused heavily on customer acquisition or product launches, to larger companies that want to implement communications or customer retention plans - OCEAN Avenue is poised to deliver a marketing strategy for every budget and business requirement.

OCEAN Avenue is one of the first GTA agencies to introduce this 'new agency model' and recognizes both the challenges and opportunities in selling the concept. "You've got to take chances to become a leader," Ms. Bryan hypothesizes. " 'Hybrid'...'value-based pricing'...'scalable solutions'...some of this terminology is going to be foreign to customers who just want a sign, a brochure or a website. We'll give them the roadmap and they can walk away at no cost. But we believe if we can demonstrate innovation and greater value to the customer over time, the chances of them maintaining a relationship with us are excellent. And those continued conversations we have will actually help us re-shape and improve what we've started and will perfect our model in future."

OCEAN Avenue is confident that their approach will be an asset to customers trying to work their way through the proliferation of content channels, devices, marketing technologies and the complexity of managing paid/earned/owned media in order to reach consumers effectively and efficiently. In a consultative environment, they advise customers which media work well together, what works best in succession, and offer prescriptive advice on how to best apply them.

OCEAN Avenue is an integrated marketing, communications and design firm with more than 25 years of expertise. Our focus is on the delivery of scalable marketing solutions that help strengthen your brand, drive revenues and retain existing customers. OCEAN Avenue proposes Deeper Possibilities for Business by offering value-based solutions that merge traditional marketing services with digital and data management delivery platforms.

For more information, email info@oceanave.ca or contact us directly:

Elizabeth Bryan
Creative Director
647 588 7387
Elizabeth.bryan@oceanave.ca



---
Press release service and press release distribution provided by http://www.24-7pressrelease.com


# # #


Contact Information:
Elizabeth Bryan
OCEAN Avenue Marketing

Richmond Hill, ON
Canada
Voice: 647 588 7387
E-Mail: Email us Here
Website: Visit Our Website
Disclaimer:
If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Please do not attempt to contact 24-7PressRelease. We are unable to assist you with any information regarding this release. 24-7PressRelease disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.