/24-7PressRelease/ - SYDNEY, AUSTRALIA, March 07, 2008 - Orbis (www.orbisglobal.com), a world-leading provider of Marketing Resource Management (MRM) software, today announced it has been positioned by Gartner, Inc. in the Visionaries Quadrant of the 'Magic Quadrant for Marketing Resource Management, 1Q08'* report. The report, written by Kimberly Collins and released on 3 March 2008, included analysis of over a dozen MRM vendors throughout the world,.
"It is a great honour to be positioned in the Visionaries Quadrant in the Gartner MRM Magic Quadrant for 2008", said Grant Halloran, CEO and Co-founder of Orbis, "The MRM market is maturing rapidly across the globe as Marketers look to drive new efficiencies through their marketing programs. The work we have done in the past year with our product; our client implementations and our expansion into the larger northern hemisphere markets sees us well positioned to capture the continuing market growth opportunities."
MRM is one of the fastest-growing software technologies and is a fundamental platform of the overall marketing technology ecosystem. MRM automates and standardises Marketing processes and manages resources so Marketing can reduce cost wastage but at the same time achieve higher returns. In the MRM Magic Quadrant, Gartner assesses vendors on their ability to support the following five competency areas within MRM:
* Plan and budget for marketing activities and programs
* Create and develop marketing programs and content
* Collect and manage content and knowledge
* Fulfil and distribute marketing content and collateral
* Measure, analyse and optimise marketing performance
Orbis' MRM offering - Orbis Marketing - is an integrated package incorporating all of these five MRM competencies. A key strength in Orbis Marketing is its flexibility and scalability underpinned by an enterprise-class web-based platform. Orbis Marketing is a viable option for national mid-sized and large companies and global corporations managing marketing across multiple regions. Orbis Marketing is presently used by tens of thousands of users across more than 50 countries. The system is configurable for Marketing in any industry..
In the current climate of economic uncertainty, MRM is expected to be a crucial piece in many company's technology roadmaps as Marketing looks to achieve cost savings whilst maintaining high productivity. Orbis recommends Gartner's report (Use Marketing Resource Management During Economic Uncertainty to Cut Costs and Manage Resources, 2008) for any company seeking to justify IT spending on MRM.
Recommended Reading
Magic Quadrant for Marketing Resource Management, 1Q08, 2008, Gartner, ID Number: G00154661, http://www.gartner.com This report is only accessible to Gartner clients.
Use Marketing Resource Management During Economic Uncertainty to Cut Costs and Manage Resources, 2008, Gartner, ID Number: G00155143. http://www.gartner.com This report is only accessible to Gartner clients.
Orbis Marketing Interactive Tour, 2008, http://www.orbisglobal.com/Tour.shtm
*The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Media Contact:
Kate Taylor
Orbis
enquiry@orbisglobal.com
+61 2 9955 3977
About Orbis
Orbis Marketing - Driving Marketing Efficiency
Orbis is a leading global provider of Marketing Resource Management (MRM) software. The company's flagship product, Orbis Marketing , is an enterprise-class, web-accessible software platform that powers the operational business processes in agile, complex marketing departments.
Orbis Marketing empowers marketers at many of the world's leading brands in financial services, pharmaceuticals, consumer goods, retail, oil and gas, manufacturing and utilities.
http://www.orbisglobal.com
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