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All Press Releases for December 23, 2013 »
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Paula J. Atkins Celebrates Her Passion for Beds and the Manufacturing Industry

Ms. Atkins' career grew steadily as the result of her passion for the work
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  • <strong>Paula J. Atkins</strong>
  • <strong>..</strong>
  • <strong>..</strong>

Ms. Atkins has 12 years of professional experience, with four years as a general manager of back to sleep

    BALWYN, VICTORIA, AUSTRALIA, December 23, 2013 /24-7PressRelease/ -- Paula J. Atkins, General Manager of back to sleep, has been recognized for showing dedication, leadership and excellence in operations management.

Ms. Atkins has 12 years of professional experience, with four years as a general manager of back to sleep. Over the years, she has established herself as an expert in implementing, driving and developing a customized service-based business model in the midst of moving to a franchise model that provides health care professionals with the opportunity to add to their list of skills by becoming specialists in sleep posture and products. Through her work, she ensures that research and development continues on all current and new product ranges to deliver the most supportive and durable sleeping products approved by leading health care professionals nationally.

On a daily basis, Ms. Atkins assists staff in every area of the business, from marketing to accounting, while supporting the CEO in the long-term vision and direction of the business. She is also responsible for handling legal, human resources, franchising and legislation within the field, in addition to staying abreast of research and development on all product lines. Ms. Atkins ensures that long-term and short-term goals are met and that customer excellence is achieved within the business model.

With a career that spans more than two decades in various industries, including financial, government, IT, private sector and manufacturing, Ms. Atkins' diversified skill set and experience in the end-to-end running and development of small- to medium-sized companies has seen her well-positioned as the general manager of back to sleep. Backed by an extensive history and experience working within projects, business development, finance, customer relations and management, her diversified experience has been the key to taking small- to medium-sized businesses and launching them into the spotlight. Additionally, her strong attention to detail, passion, diversification, and head for structure and implementation is the driving force that will lead the organizations that she is involved with to leave a lasting and positive impression, now and well into the future, as well as locally, nationally and internationally.

Looking back, Ms. Atkins attributes her success to her determination to grow and learn every day, a strong team and knowledgeable supportive mentors. She became involved in this profession about 10 years ago; she fell in love with beds and the manufacturing industry. When recruited into the bedding industry, Ms. Atkins knew nothing about beds; however, with this newfound fire ignited in her, she learned everything from manufacturing, design to research and development. After a few years, Ms. Atkins stepped out of the bedding industry to do some private consulting work for small to medium businesses. After a short period, fate would have her fall back into the industry she was so passionate about. Ms. Atkins met the owner of back to sleep at a wellness conference and saw a beautiful boutique company that was focused on the customer, educating consumers on sleep posture and developing a high standard of product that was affordable. This model, with time, focus and direction, would change the bedding industry and she wanted to spend every waking minute working on this business to bring this model to fruition. Ms. Atkins moved her entire life from Queensland to Melbourne and has spent the last few years redeveloping the business model.

Ms. Atkins was recently inducted into Worldwide Branding and also maintains affiliation with the Australia Spinal Research Foundation.

For more information about back to sleep, visit

About Worldwide Branding
For over 15 years, Worldwide Branding has been the leading, one-stop-shop, personal branding company, both in the United States and abroad. From writing professional biographies and press releases, to creating and driving traffic to personal websites, our team of branding experts tailor each product specifically for our clients needs. We are dedicated to empowering our 600,000 clients with effective branding tools to help them achieve success. From healthcare to finance to education and law, our constituents represent every major industry and occupation, at all career levels.

An international company, we provide our members with access to members in over 52 countries including, the United States, Canada, Australia, the United Kingdom, France, The Netherlands, Germany, Ireland, Spain, Switzerland, South Africa, Belgium, Mexico, Italy, Brazil, Sweden and The United Arab Emirates, just to name a few.

We presently have two offices, but we are headquartered on Long Island. Our team comprises more than 100 staff members and spans 10 key departments.

For more information, please visit

Ellen Campbell
Director, Media Relations

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Ellen Campbell
Worldwide Branding

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