CALABASAS, CA, March 05, 2014 /24-7PressRelease/
-- This cutting-edge program is being used by a record number of Lexus dealers to enhance customer retention and engagement at the dealership level. Lexus dealers are enjoying strong results.
In the year since the launch of Lexus ENGAGE, the program has continued to evolve, offering advanced analytics, new methodologies, including state-of-the-art reporting, new touchpoints and customized technology messaging. This and other advancements continue to cement the strong relationship between Peak Performance and Lexus.
"We are proud of our 17-year business partnership with Peak Performance. Together, we have worked diligently to kaizen (improve) Lexus marketing and retention programs. Our most recent success was PEAK's development of our leading-edge owner communication program, ENGAGE. Every detail was thoughtfully designed to reinforce and elevate the Lexus brand with our owners. We count on PEAK's experienced and talented team of professionals, working with us and our dealers hand in hand, to achieve our service marketing & retention goals," noted Dana Heyward, National Strategic Planning, Voice of the Customer, Business Development & Marketing Manager at Toyota Motor Sales USA, Inc. - Lexus Division.
PEAK PERFORMANCE is a trusted authority in automotive customer engagement. The company's innovative solutions maximize results with powerful, data-driven marketing solutions across both sales and service. For more information, visit gotopeak.com.
For further information, please contact Beth Greenberg, Marketing Production Manager: