MEDIA, PA September 27, 2008
/24-7PressRelease/ -- Television viewers saddled up for the first season of the Toughest Cowboy, a TV series that aired on Fox Sports Net and combined reality TV with a rodeo competition. Allied Pixel, an integrated media production company located in Media, Pa., provided post production services for the program. The show captured twelve cowboys traveling all over the United States to compete and win the title of Toughest Cowboy. The series struck a cord with television viewers and will be back for another season in 2009. The show will continue to air on Fox Sports Net on Sundays at 9pm (EST).
Now in its 2nd groundbreaking season, Toughest Cowboy is an exciting and revolutionary brand of rodeo designed as a live touring event that also brings the emotion, competition and toughness to television as a weekly series. Toughest Cowboy is not only popular with traditional rodeo fans, but has expanded the fan base to sports and entertainment fans alike. The Toughest Cowboy competition is an unprecedented test of endurance requiring cowboys to ride the three most physically demanding rodeo disciplines (bareback, saddle bronc and bull riding) in head-to-head competition carried out all in one night. At the conclusion of each event a winner is declared, with all of the participants additionally vying for the title of Toughest Cowboy Champion named at the end of the season.
"This project was fun and challenging at the same time," said Brian Connor, President of Video Production of Allied Pixel. "The entire team is excited to make the next season even bigger and better."
Similar to the reality show contestants, the Allied Pixel crew had challenges of their own to face. They needed to be able to duel edit and have a fast turnaround on all footage. Since the rodeo competitions were shot with multiple cameras in many different formats, Allied Pixel utilized two edit suites simultaneously to handle all of the footage. In addition, the reality show footage arrived every Sunday and the finished show clips needed to be shipped for broadcast by Friday of the same week. Besides the hour program, they produced commercial bumpers, teasers and a variety of other packages for the show.
"Technically, creatively and personally, Allied Pixel continually exceeded all of my expectations," says Jason Jacquette, producer of the Toughest Cowboy, "They are a top notch production facility with extremely fast-turnaround and are my first call whenever I have a new project that requires post production."
According to a recent press release, due to the success of the first Toughest Cowboy series, Mark Burnett Productions (MBP) became the exclusive producer of the Toughest Cowboy television series in May 2008. Toughest Cowboy is operated by Grit Rock Rodeo, a company jointly owned by AEG and Jac Sperling. This is the first venture undertaken as part of an overall partnership recently announced between AEG and MBP.
Mark Burnett, President of MBP said, "The American west and especially the American cowboy have been globally loved icons for decades. This series allows viewers to immerse themselves in the cowboy's world, where tough guys are truly tough. We will get to know these cowboys and their families, and can share their passion for the traditions of the west. After a heart stopping, edge of your seat competition, one cowboy will emerge as the toughest."
About Allied Pixel
Allied Pixel is a next-generation integrated media production company who specialize in the convergence of video production, Web development and interactive multimedia production. Allied Pixel represents the merger of Haley Productions and RSVP, two media production companies with distinguished reputations for innovation and customer service. As a single entity, Allied Pixel provides unprecedented technical and creative capabilities. Their clients include some of America's best known companies and institutions. Allied Pixel create interactive Web sites, mobile applications, web and desktop-based applications, DVDs, CD-ROMs and kiosks; all with a singular passion for its work and dedication to excellence. For more information on Allied Pixel and their integrated media production services, go to http://www.alliedpixel.com.
About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company for primetime television, cable and the internet, and has produced 1,100 hours of television programming which regularly airs in over 70 countries around the world. MBP revolutionized television with hits such as Survivor (CBS), The Apprentice (NBC), The Contender (ESPN), Rock Star: INXS (CBS), the Steven Spielberg and DreamWorks Television co-production On The Lot (FOX), and the smash hit Are You Smarter Than a 5th Grader? (FOX) which is currently being produced in 51 countries. In the summer of 2007, MBP entered the world of Award Shows, when Mark Burnett served as executive producer for the 2007 MTV Movie Awards. Since 2001, MBP has garnered a total of 48 Emmy nominations and has won 4 People's Choice Awards. Mark Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide's most valuable player. He has won both BRANDWEEK'S Marketer of the Year Award and the prestigious ROSE D'OR FRAPA Format Award. In 2007, Mark Burnett was inducted into the Broadcasting and Cable Hall of Fame.
About Grit Rock Rodeo
Grit Rock Rodeo is one of the largest producers of live and televised rodeo events in the world. Grit Rock Rodeo owns the World's Toughest Rodeo, a national touring rodeo that consists of World's Toughest Bulls and Broncs and Toughest Cowboy. Toughest Cowboy, a revolution in the sport which features 12 cowboys riding head-to-head 3 times back-to-back in a performance, has been carried for the last two years on Fox Sports Net nationally. Grit Rock Rodeo also owns the license rights to the Wrangler ProRodeo Tour, which is the premier Tour of the Professional Rodeo Cowboys Association. The 2008 Wrangler ProRodeo Tour and the Ariat Playoffs of the Tour will air nationally on Fox Sports Net and CBS Sports starting in September.
About AEG Live
AEG Live, one of the world's leading concert promotion and touring companies, is comprised of stand-alone affiliate divisions devoted to all aspects of live entertainment including, national and international special events and tours such as Prince, Usher, Kenny Chesney, Rod Stewart, Paul McCartney, the Eagles, Justin Timberlake and Christina Aguilera, Dixie Chicks, Hannah Montana and American Idol. AEG Live is currently overseeing the international museum tour of the artifacts of King Tut "Tutankhamun and the Golden Age of the Pharaohs" and produced Celine Dion A New Day...Presented By Chrysler, a spectacular theatrical production starring Dion and directed by Franco Dragone which just concluded an unprecedented five year "residency" at the Colosseum at Caesars Palace in Las Vegas. AEG Live co-produces the New Orleans Jazz & Heritage Festival and Goldenvoice, the company's southern California-based regional promotion division created and operates the award winning annual Coachella Valley Music & Arts Fe
About Furia Rubel Communications
Furia Rubel is a certified woman-owned (WBE) Philadelphia-area public relations agency. We provide expert strategic planning and public relations / publicity services to lawyers and the legal industry, professional service firms, business-to-business organizations (B2B), education and nonprofit institutions. We also work with companies with unique service offerings such as internationally-acclaimed authors, special events and green initiatives.
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