LINDEN, MI, January 01, 2013
/24-7PressRelease/ -- Today the top executives of Michigan-based PryMarke, LLC announced the company's second book is now available on pre-publication order from IGI Global of Pennsylvania for $170. "Cultural and Technological Influences on Global Business" is a leading reference source for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
"We expect this advanced version of our first book released last year in March to be well-received by the academic and business communities", said Bryan Christiansen, the company's recently appointed Chairman. "Cultural Variations and Business Performance: Contemporary Globalism" has been available since last March via distributors such as Amazon.com, and this latest effort supplements the first publication with additional topics based largely on empirical research such as the following:
Advertising Polysemy
Business Intelligence
Case Studies (Australia, Oman, Vietnam)
Communicative Strategies in Transnational Research Teams
Culture and Market Expansion
Human Resource Management
Industrial / Organizational Psychology
Innovation
International Diversity Management
Knowledge Management
Leading Virtual Teams
National Culture on International Business Development
Performance Measurement in Manufacturing Firms
Qualitative Research Methods
Strategic Planning with Artificial Intelligence
Websites Interaction
A double-blind peer review process for this book was completed last December and included the following Editorial Board members (not connected with PryMarke, LLC):
Mona Chung, Deakin University, Australia
Sebnem Burnaz, Istanbul Technical University, Turkey
M. Gordon Hunter, University of Lethbridge, Canada
Yvonne McNulty, Shanghai University, China
Mehmet Ferhat Φzbek, Indiana University of Pennsylvania, USA
Ying Zhang, University of Strathclyde, United Kingdom
Brigitte Pickl-Kolaczia, Vienna University, Austria
Oxana Karnaukhova, Southern Federal University, Russia
Alexander Wollenberg, Universidad EAFIT, Colombia
Satu Lautamaki, Vaasa University of Applied Sciences, Finland
Mert Bal, Yύldύz Technical University, Turkey
Dale T. Mathews Creque, University of Puerto Rico, Puerto Rico
Fabricio Fernando Foganhole dos Santos, Bank of Brazil, S.A., Brazil
Laressa Manning, Singapore International School, Vietnam
Magdalena Bielenia-Grajewska, University of Gdansk, Poland
Dennis DeMott, Regent University, USA
Alessandra Vecchi, Trinity College, Ireland
Natasa Slak Valek, I-Shou University, Taiwan
Yasemin Bal, Yύldύz Technical University, Turkey
Jashua Modapothala, Swinburne University of Technology, Malaysia
Ho Yin Wong, Deakin University, Australia
Faganel Armand, University of Primorska, Slovenia
Vandana Ahuja, Jaypee Institute of Information Technology, India
Patrizia de Luca, University of Trieste, Italy
Hakan Sezerel, Gόmόώhane University, Turkey
Huong Le, Deakin University, Australia
Paul Selinger, Igos Consulting, Czech Republic
Danielle Way, Woodbury University, USA
Co-authors for the book include university professors Ekaterina Turkina of HEC Montreal (Canada), and Nigel Williams of Bournemouth University (United Kingdom).
Interested parties can visit the following IGI Global website for further details and to order the book with a 5% pre-publication discount directly from the publisher:
http://www.igi-global.com/Files/Ancillary/c180d225-e3bc-48a8-a190-3117f4af159d_978-1-4666-3966-9_Christiansen.pdf.
PryMarke, LLC is a Michigan-based new business development consultancy operating worldwide. The company has other offices in Istanbul, Turkey; Almaty, Kazakstan; Moscow, Russia; Sofia, Bulgaria.
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
Read more Press Releases from Bryan Christiansen:
