FORT LAUDERDALE, FL, November 02, 2013 /24-7PressRelease/ -- PR and branding expert Teana McDonald has tapped into her own expertise and re-branded her firm. With the re-brand, she hopes to bring a laser focus to her company name that reflects not only her mission statement but her comprehensive business strategy. The result is the former InStyle Diva, Inc. becoming 3EConnections, Inc. She couldn't be happier. ---
"In my business, I understand all too well how important branding is," said Teana. "Many times business owners get attached to a business name for whatever reason, nostalgia is a big one, and their business stagnates because their brand evolves but their name doesn't. I can relate to this, I was attached to The InStyle Diva for many years, and I built a business around it, but I knew that it was time to focus on re-branding because of my company's growth. I couldn't hold on, and I'm so happy I took the plunge."
Teana has always been a force in public relations and social media, but the InStyle Diva also encompassed other parts of her lifestyle business model that she has focused on less and less in recent years. Her clients helped her define what direction her business should take and where she was making the most impact. Her boutique firm now focuses exclusively on increasing a company's total online presence and brand building through public relations and social media. Teana's philosophy and mission statement are right in the new company name: Establish, Execute and Expand (3E).
3E Connections, Inc. has a wide range of clients and industries including Home Decor, Organization, Food and Wine and Wellness, just to name a few. She expertly uses all of the tools of new media to get them noticed and help their businesses grow and reach a carefully defined target market. "It's all about connections," said Teana. "And I don't mean the "who you know" type, although that helps. I mean connections in the purest sense of the word, forming relationships and joining people and groups for collaboration."
Teana is very excited about the future of 3E Connections, Inc. She knows exactly where she's headed and her clients will reap all the benefits. This is fine by her. "I'm in this business because I love it. I love the whole process. Re-branding is what I do for many of my clients, and now I can tell them I really know how they feel. And it's all good!"
About 3E Connections
3E Connections, Inc. is a boutique Public Relations and Social Media agency. They focus on increasing the total online presence of businesses. They Establish, Execute and Expand a specifically tailored brand strategy to get their clients' product, service or event noticed. 3E Connections, Inc. takes brands to the next level.
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