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PURE Allergy Friendly Rooms Open at the Iconic W in Seoul, Korea

Now travelers with allergies and asthma as well as others with respiratory difficulties can breathe easier with the introduction of PURE Allergy Friendly Rooms.
    December 12, 2012 /24-7PressRelease/ -- Now travelers with allergies and asthma as well as others with respiratory difficulties can breathe easier with the introduction of PURE Allergy Friendly Rooms. The W and PURE Korea have partnered to provide a patented and award winning air and surface purification program.

Resting on the slope of Mount Acha overlooking the Han River, W Seoul is just minutes from the Gangnam financial and business district, yet it seems world away with the 180 acres of parkland. The W Seoul landed on Cond? Nast's Hot List in 2005. Now travelers with allergies and asthma as well as others with respiratory difficulties can breathe easier with the introduction of PURE Allergy Friendly Rooms. The W and PURE Korea have partnered to provide a patented and award winning air and surface purification program that guarantees a better night's sleep while traveling. The PURE Allergy Friendly Room program is a third party independently tested, and maintained program that consists of the following seven steps.

-Cleaning of all hard and soft surfaces with all natural plant based cleaners
-A micro-bacterostatic shielding of the entire environment to prevent any growth of viruses, fungi, and mold on any surfaces for up to 6 months
-A one time shock treatment to eliminate any lingering odors
-Cleaning and treatment of the air handling unit, to maximize energy efficiency and disinfect incoming air
-Installation of an all-natural PURE Tea Tree Oil to sanitize the air traveling out of the air handling unit
-Placement of a portable medical-grade air cleaner that has been shown to capture up to 100% of all respiratorable sized particles
-Installation of PURE Allergy Friendly Bedding on all mattresses and pillows

After the completion of these 7 steps, the end result is an environment that is at least 50% healthier than what allergy and asthma organizations recommend.

Vinny Lobdell, President of NY based PURE Global stated "It is an honor to partner with Mr. Greg Findlay and the W Hotel. This partnership shows their commitment to providing cutting edge amenities and services for the most discerning traveler."

A recent Cornell University study showed that an increasing number of people are interested in allergy friendly options while looking for a place to stay. PURE Rooms have become ever more popular for families as well. A prestigious North American advocacy group, Parent Tested Parent Approved, recently endorsed the PURE program and PURE Global was the recipient of the prestigious Parent Tested Parent Approved Winners Certificate.

PURE Global is the leader in allergy friendly rooms for the hospitality industry. Millions of allergy sufferers all over the world now have available, for the first time, a patented and market-tested solution for an allergy friendly room. PURE has installed its comprehensive indoor environment solution in over 300 hotels in 20 countries, and is a brand standard in several hotel companies. For more information about booking a PURE Room please visit:www.pureroom.com

Media Contact:
Jennifer Howe
PURE Global
315-298-2904
http://www.pureroom.com


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