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pureprofile Announces Partnership With Quidco To Deliver Omnichannel, Single-Source Consumer Connections

New system integrates consumer social, behavioral, attitudinal & transactional data into single-source platform for insight-driven relationship activation.
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    NEW YORK, NY, December 04, 2013 /24-7PressRelease/ -- Global technology company pureprofile today announced a partnership with loyalty platform Quidco to deliver combined attitudinal, transactional, social, and behavioral attribution targeting at the consumer level.

The new offering, called Quidco Opinions, offers UK businesses the ability to establish the deepest level of understanding behind the 'why before you buy,' not seen anywhere else.

Keen to leverage a growing group of people willing to share their thoughts on shopping in the 21st century, Quidco Opinions is already working on a Consumer Confidence Index ready for release next year. This will provide retailers with an accurate picture of consumer confidence scores based on member behavior, enabling them to map the direct impact of confidence on purchasing power.
Talking of the launch, Chris Catchpole, Director of Data and Insight at Quidco said: "Our goal is to help businesses understand at the deepest levels what motivates UK consumers, and how intent and action come together. We are in a unique position to be able to bring together data from our rewards platform and Quidco Opinions to make this happen.

"For years, many have applied a 'one size fits' all approach to discounting and incentives and we know that no longer works. The 21st century shopper is the savviest and demands from them have moved into tailored and relevant offers that compliment their lifestyles. Retailers using Quidco Opinions will be able to do this, from findings taken from a potential audience size of 3.7m Quidco shoppers."

Quidco Opinions is already running surveys for retail, finance and media providers all keen to find out how effective campaigns can be run within the sectors.

The combination of Quidco's millions of shoppers, pureprofiles's global user population, and the underlying Infinity Platform by pureprofile allows brands and/or marketing insights agencies to create an infinitely scalable single-source, individual relationship with consumers across all touch points in the new path-to-purchase. The platform connects multiple business units directly to individual customers within social, mobile, digital and in-store channels through an online central information platform and customized Brand engagement portals.

This model allows marketers and insights organizations to access single-sourced, omnichannel customer data, collect important transactional inputs and opinions to power insights and deliver more targeted marketing campaigns for higher brand engagement and increased sales.

Paul Chan, CEO of pureprofile described the thinking that led to the development of this cutting edge model: "For over 12 years, pureprofile has provided data-driven technology and engagement solutions to solve the dilemma of multi-channel consumer information in a "Big Data" framework. Historically data owned by brands tends to be siloed; the promise of "Big Data" is breaking down the siloes by aggregating and synthesizing multiple data streams. What's been missing to address the dilemma by brands is the contextual framework to make it meaningful. Omnichannel single source data with full attribution is that missing context to empower brands to engage, understand and activate direct consumer relationships. The Quidco Opinions relationship provides a flexible set of tools to harness the power of single-source consumer information across a range of critical business issues."

By establishing this unified customer view, a company can increase the ROI of their combined marketing and insights efforts, understand the lowest acquisition and engagement channels and maximize the lifetime value of each consumer.

About pureprofile

For over a decade, Pureprofile has facilitated authentic connections between customers and brands. Committing years of groundbreaking software development has made Pureprofile leaders in data driven technology and engagement solutions that are redefining modern relationship marketing. Our high-quality research, participation panel delivers real time insights trusted by the world's leading brands.

Researchers, agencies and globally-recognized businesses worldwide utilize our technology - Infinity. The cloud-based app suite enables businesses to automate marketing —helping to acquire, retain and refer new customers in an environment where engagement is everything.

Infinity Platform is the first off-the-shelf tool to seamlessly combine robust, single-source consumer data collection with powerful relationship marketing. Using linked data sources from CRM, mobile, in-store, social and profile based data, Infinity's omnichannel research and marketing tools allow businesses to deliver more integrated insight, impact and conversions.

About Quidco

Quidco is the smart, free and easy way to earn cashback when shopping online, in-store and on mobile. With over 3,500 retailers registered on the site, Quidco rewards its members with cashback every time they shop by simply passing on the retailer commission to the member's bank or PayPal account, in a secure and hassle-free way.

Founded in 2005, Quidco quickly established itself as the UK's number one cashback site before branching out from its online roots to offer members the opportunity to earn rewards on the High Street, through a unique card-linked cashback programme, and when they shop at the supermarket with ClickSnap, the most generous and varied grocery cashback tool on the market.

As well as rewarding 3.5 million UK shoppers, Quidco also acts as an insightful distribution platform for all its retail partners ensuring they meet their marketing objectives by reaching out more effectively to their targeted audience. The service is free to join and the average member earns over GBP280 a year. For more information, go to

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