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"The Fashion Hero" Casting for a TV Show to Heal the Fashion Industry BEGINS...

Meet & Greets One City at a Time, Debuting in Kansas
    OVERLAND PARK, KS, February 23, 2014 /24-7PressRelease/ -- Overland Park, Kansas- (February 21, 2014) - Hitting one city at a time, The Fashion Hero, (http://www.thefashionhero.com), will hold a Meet & Greet in order to introduce its program and mission to change the standards of the fashion and beauty industries. Representatives of The Fashion Hero team will be on site to walk everyday people through the registration process via their website http://www.thefashionhero.com and have the opportunity to become the face/ brand ambassador for International Brands. Attendees are encouraged to bring their electronic devices such as a smart phone, iPad, laptop with air card, to fully be a part of all the excitement. The event will take place on Saturday, April 5th 2014 at 9 PM as well as on Sunday, April 6th, 2014 at 8 PM at the Sheraton Kansas located on: 6100 College Boulevard, Overland Park, KS 66211. The event is free to attend with no pre-registration required.

The Fashion Hero, created by Beauty World Search, is an online-portal and global casting event, culminating in an International TV show. The company is currently working to define real people as a healthy and true portrayal of what is beautiful within the fashion industry. The Fashion Hero has both online and live castings to provide aspiring models worldwide the chance to be seen on the TV show. They will a chance to be selected and represent one of the international brand sponsors including Mexx, Planet Beach, Tocara, Trussardi, Esprit Eyewear, SO Original, Laboratoire Dr. Renaud, amongst other globally well-known names (*see below for the full list of brands). The Fashion Hero website allows participants of all genders, ethnicities, shapes and sizes, between the ages of 16 to 40 to enter the competition for an early bird rate of $9.99.

"I believe that areas within the United States, like Kansas, are overlooked by the fashion industry. Beauty is everywhere and our mission is to create equal access to everywhere across the globe." States The Fashion Hero CEO & Founder Caroline Bernier.

For more information on The Fashion Hero and how to participate, please visit http://www.thefashionhero.com. For media inquiries or for media RSVP to the Kansas event, please contact info@beautifulplanning.com or call 1.877.841.7244.

About The Fashion Hero
Founded by CEO Caroline Bernier, The Fashion Hero's mission is to challenge the narrow standards of the fashion industry by bringing people who do not fit the traditional norms of the modeling industry to the attention of some renowned International Brands. In September 2014, a total of 3,200 candidates will be selected based on the number of votes received, and each will receive a professional photo shoot and portfolio. The sponsoring brands will then choose 100 finalists to appear on the "The Fashion Hero" TV Show, which will be broadcasted internationally from the Grand Sirenis Riviera Maya Hotel & Spa in Mexico. Participating brands include Mexx, Planet Beach, Tocara, SO Original, Laboratoire Dr. Renaud, Charmant Group, Da Vinci Dentistry, and many more.

Media Contact: Jordana Hazan
Beautiful Planning Marketing & PR
Office: 877-841-7244
jhazan@beautifulplanning.com


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Lisa Amacher
BPMPR

New York City, NY
United States
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