PHILADELPHIA, PA, August 27, 2013 /24-7PressRelease/
-- Dr. Hugh Hetherington
, a highly regarded otolaryngologist and cosmetic surgeon, understands that there are multiple motivations that patients experience when they choose to undergo plastic surgery. Some of these motivations are rooted in physical insecurities, some in emotional needs; however, Dr. Hetherington believes that it is important that all individuals who opt to have cosmetic surgery do so for reasons that are important to them and that, ultimately, the procedures that they choose will improve their self-confidence and wellbeing. A recent article
published by TIME highlights the correlation between social media activity and the demand for cosmetic surgery, showing that Internet-based interaction is actually impacting the motivations that are prompting individuals to undergo plastic procedures.
According to the article, the American Academy of Facial and Reconstructive Surgery (AAFPRS) has conducted a poll that reveals a 31 percent increase in the number of requests for cosmetic surgery that are based on the idea that individuals want to appear differently on social media websites.
Dr. Sam Rizk, member of AAFPRS and director of Manhattan Facial Plastic Surgery in New York, explains: "We live in a very visual world, and have come to expect that we will be 'Googled' or 'Facebooked' even before actually meeting someone socially or professionally. I see a lot of men and women who are executives or high profile so they are in the public eye. Their photos get taken all the time and they never know where they may end up. Between high definition television, Facebook, YouTube and Instagram, how you look in photos and video clips has definitely become a driver for all cosmetic procedures from Botox to neck lifts."
Dr. Hugh Hetherington agrees that the visual nature of today's world has impacted the way in which individuals want to present themselves to others. He comments: "Facebook, Twitter, Instagram and other social networking sites have put a spotlight on the image that people create. While it is true that people can 'become' whoever they want online, it is also true that expectations are changing with regard to the appearance that people reflect on the Internet. Many individuals find themselves comparing their own appearances to others when browsing photos and may notice imperfections that had previously gone overlooked. When this happens, they may choose to have cosmetic surgery in order to feel better about their appearance and, ultimately, about themselves in general."
Dr. Hugh Hetherington encourages anyone interested in cosmetic surgery to work with a board-certified, experienced medical professional.
Dr. Hugh Hetherington
is an otolaryngologist and cosmetic surgeon in the greater Bozeman, Montana, area. A dedicated medical professional, Dr. Hetherington spearheads patient care at Big Sky Ear, Nose & Throat and Big Sky Cosmetic Surgery. He attended Saint Louis University, where he earned a doctor of medicine, and has worked as a doctor and surgeon in the United States Army. This breadth of experience has provided Dr. Hetherington with the opportunity to develop his professional skills on a national and international basis. Furthermore, he is board-certified by the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology. When not practicing medicine, Dr. Hetherington serves as an adjunct associate professor of medical sciences at Montana State University.