NEW YORK, NY, November 20, 2008
/24-7PressRelease/ -- ADCENTRICTY Inc., the leading Digital Out-of-Home media planning and buying service, announced today that retail industry veteran Graeme Spicer has been appointed Vice President of Retail and Media Partnerships. Spicer will initially be responsible for continuing to build on ADCENTRICITY's already extensive list of network partners, and for evangelizing the benefits of the digital OOH medium to retail and other venues. He will also serve on the executive management committee.
"Graeme's involvement is very good for digital OOH and for ADCENTRICTY," said Rob Gorrie, CEO and co-founder, ADCENTRICITY. "He has experience working closely with retailers and creative agencies, and will be an integral part of our team strategically positioning digital OOH as an effective and efficient medium for the delivery of advertising messages to today's incredibly complex consumer."
"In this new role I look forward to ensuring that the needs of advertisers and the advertising community are a good strategic fit with the needs of retailers and other types of venues," Spicer said. "Rob Gorrie is truly a pioneer in this field, and I'm very excited about working with him and the executive team to bring digital out-of-home into the mainstream."
With more than 20 years of experience in both agency and client environments, Mr. Spicer offers a unique perspective on the challenges and opportunities facing today's retailers. ADCENTRICITY will look to Mr. Spicer to help build partnerships with networks and brands across North America to further Adcentricity's position as a leader in Digital OOH advertising.
Most recently as Director of Retail Strategy at DW+Partners, Canada's leading brand name retail consulting firm, Mr. Spicer provided strategic counsel to client through the development of consumer and shopper insights. He also led all retail technology initiatives for the firm.
Previous to working for DW+Partners, Mr. Spicer worked with consumer brands including Nike, Sony, Coco-Cola and Procter & Gamble. In retail, he served as Director of Marketing for Bata Retail Canada, where he was an integral part of the team that built Athletes World into a $320 million specialty retailer; and as General Manager of Marketing for Kmart Canada. He later served as Director of International Communications for Bata Limited, where he was responsible for communications and product marketing strategy on a global basis for this integrated fashion manufacturer and retailer.
Mr. Spicer has presented and spoken at numerous national and international events including Digital Signage Expo, The In-Store Marketing Summit and for the Canadian Marketing Association. Mr. Spicer lectures on behalf of Duke University's Corporate Education division; and is a member of the sessional faculty at OCAD University, Canada's leading design school. Mr. Spicer will serve as a keynote speaker at events throughout North America through his role with Adcentricity.
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