PHILADELPHIA, PA, August 22, 2013 /24-7PressRelease/
-- As the Internet evolves and matures, the nature of online marketing is fundamentally shifting--but according to marketing pioneer Rich Gorman
, many business owners have yet to get on board. While inbound, content-driven marketing is increasingly heralded as the best way for companies to boost their online brands, there are some business leaders who remain skeptical about inbound marketing's relative benefits. A new article from Business 2 Community illuminates some specific value that inbound marketing offers--and Rich Gorman has responded with his own statement to the press.
"The most successful marketing campaigns are those that understand the way consumers behave on the Internet--which does not necessarily mean the ones that most explicitly or aggressively frame a company's products and services," Gorman explains. "People do not want ads shoved down their throat while they're using social media sites or scouring blogs, so the best way to get and keep their attention is to be more subtle, more crafty."
For those business owners who remain disbelieving, Gorman highlights five specific advantages of inbound marketing, as laid out in the Business 2 Community article. The first benefit is that inbound marketing allows for real-time analytics. "How successful are your marketing endeavors, and what changes could you make to boost your efficacy?" Rich Gorman muses. "With inbound marketing, you can keep abreast of which landing pages are getting the most hits, which social media items are generating the most traction, and so forth."
A second benefit to inbound marketing is that companies can continually refine and improve their efforts. "You can put that data, those analytics, to good use," Gorman reveals. "You can fine-tune your efforts to ensure that you're not just throwing money around, but rather that you are generating some solid ROI."
A third reason why so many marketing experts, like Rich Gorman, value inbound marketing is that it provides long-lasting value. "Taking the time to create relevant content to publish on various platforms is the key to success when it comes to inbound marketing," affirms Business 2 Community. "Once you publish the content on the Web it will be out there forever (unless you take it down) and is more than likely to continue to benefit your business's ranking."
Rich Gorman also says that inbound marketing can attract leads. "For those looking to bring more leads into the sales funnel, inbound marketing has proven time and time again that it can deliver," he says.
The final merit of inbound marketing, according to Gorman, is that it is cost-effective. "Inbound marketing is affordable," he says. "Studies indicate that the majority of inbound marketing campaigns cost lest than outbound ones, even though they generate similar, if not better, results."
As the Business 2 Community article states, "Once you've set yourself up with the proper foundation--the right content and branding; social media profiles; a website armed with keywords, the right inbound marketing software for personalization and analytics--you can be sure that your not so pricey investments will reward you with big returns."
Rich Gorman is a thought leader in the direct response marketing field.
An online marketing thought leader, Rich Gorman
has long served in the capacities of consultant, strategist, and technology innovator. A serial business-starter, Gorman has developed several successful companies. He also regularly opines on matters related to content marketing, search engine optimization, Internet branding, social media, app development, and beyond. Gorman is widely heralded as an industry thought leader and a trailblazer.