PHILADELPHIA, PA, August 21, 2013 /24-7PressRelease/
-- According to Rich Gorman
, most business leaders are aware that doing some online marketing is utterly crucial, in this day and age--but knowing whether to do it in-house or to outsource is sometimes a conundrum. Indeed, there are pluses and minuses to both strategies, and, as a recent article from Forbes makes clear, there are many factors to consider. In a new statement to the press, Rich Gorman highlights some of the arguments from the Forbes report, and offers some of his own tips as to when to outsource--and when not to.
"There are certainly many complicating factors here, and as such, it is not hard to understand why so many companies struggle with the decision of whether or not to outsource their search engine optimization, their content marketing, and their Web design," Rich Gorman states, in his new press release. "Cost is a big factor, but so is value; outsourcing will often cost more, but it may also bring in much greater results. Additionally, you have to consider expertise, as some companies simply don't have access to in-house SEO talents, or to in-house branding specialists."
As for the Forbes article, it indicates that the best way to make his decision is to take the long view. "Each situation is unique, and making the right decision doesn't depend solely on the facts today or tomorrow, but conditions on the ground one year, two years, and three years from now," the article offers. "It's not just about your industry, your location, your financing, or your business model-it's all those things and more."
The first factor to consider, the article continues, is cost--but according to Rich Gorman, the dollar amount alone is not the only thing to think about. "You need to think about your marketing budget, but also the amount of time and headaches that you're looking at for either option," he says. "Ultimately, of course, these things do come with a monetary cost."
Forbes also advises that those marketing departments with less than $200 to spend each month should rule out outsourcing right off the bat, as no valid or reputable marketing services can be obtained for much less than that amount.
"Also remember that, if you're hiring someone to be an in-house marketer or an in-house search engine optimization person, you're going to have to invest in training that person--a bigger drain on your time and on your budget," Rich Gorman offers.
Another consideration is whether online marketing is truly crucial to the business model. "If your company would die without solid online marketing work--which is true of most any retail-based business--then you should invest in having a stellar, in-house marketing team," Gorman suggests. "Those for whom online marketing is less necessary may be better off outsourcing."
The availability of competent talent may be another issue. "Are you able to find the best search engine optimization or content marketing strategists, near your company's headquarters?" Gorman asks. "If not, outsourcing may really be the only option."
Rich Gorman is a thought leader in the field of online marketing.
A leading name in the field of online marketing, Rich Gorman
has long served in the capacities of consultant, strategist, and technology innovator. A serial business-starter, Gorman has launched several successful companies. He also regularly opines on matters related to content marketing, search engine optimization, Internet branding, social media, app development, and beyond. Gorman is widely heralded as an industry thought leader and a pioneer.