PHILADELPHIA, PA, August 19, 2013 /24-7PressRelease/
-- Most individuals have some idea of the sheer volume of people who visit Facebook, each and every day--but according to social media buff Rich Gorman
, the true extent of Facebook usage may be even more than is typically imagined. As Reuters reports, Facebook has unveiled some surprising new statistics, releasing regional data for the first time in its history. Among the statistics gleaned from this new information is the fact that a third of all Americans--that is, 128 million people--visit Facebook daily. In the UK, meanwhile, Facebook receives visits from 24 million people each day. Now, Rich Gorman has released a new press statement, commenting on this startling new data.
"What this data reveals is just how much Facebook has become a matter of daily routine for so many of us," Rich Gorman says. "It's not just that one in three Americans has a Facebook account. One in three Americans actually use the site on a daily basis! They head to Facebook habitually, just as they might check their e-mail or turn on the TV in the evenings."
Reuters notes that Facebook has released this new data as it ramps up to begin selling TV-style ads; currently, the company is courting big companies and attempting to persuade them to earmark top advertising dollars to be used for Facebook-specific commercial spots.
Reuters quotes Carolyn Everson, the vice president of global marketing solutions for Facebook, who says the company is excited to prove to advertisers exactly how many people they can reach through Facebook commercial spots.
"Certainly, this data shows that Facebook offers a level of market penetration that even many TV networks cannot match," Rich Gorman opines. "Plus, in theory, Facebook will offer more ways to segment and target specific demographics, something TV is only so good at. The appeal to advertisers should be natural."
Indeed, Reuters notes that Facebook commercials can provide a company with exposure that TV cannot necessarily match. The much-hyped season premiere of AMC's "Breaking Bad" brought in 6 million viewers, the article notes, while Facebook boasts more than a billion users across the world.
"Of course, that 1 billion number is a little misleading, because it does not offer any real, regional data breakdowns," Rich Gorman cautions. "With that said, Facebook is taking some good steps forward as it seeks to explain its regional usage data more thoroughly."
Facebook's new commercials could introduce a paradigm shift in the world of advertising; here, Reuters offers some further facts and figures. "Television commands the largest share of advertising money spent in the United States at 39 percent, according to eMarketer research, which estimated that $66.3 million in would go to TV this year," the article says. "Digital advertising represents about 25 percent of estimated advertising spending this year, at $42 million."
"Obviously, there are some real opportunities for companies to boost their commercial ROI by going after the bigger numbers that Facebook can now offer," Rich Gorman concludes.
is a leader and an authority in the field of direct response marketing. Through prolific blogging and consulting work, he has become known as a true industry thought leader. Gorman regularly opines on issues related to online marketing, business leadership, search engine technology, and online reputation management. Gorman is also a social network enthusiast, and frequently opines on the latest developments in the world of social marketing.