PHILADELPHIA, PA, August 22, 2013 /24-7PressRelease/
-- Remote construction guru Riley Fitt-Chappell
founded Government Services Corporation in 2010. The company is a remote contractor that supports government and military projects like base reconstruction and fuel supply. Fitt-Chappell depends on Web-based infrastructure to develop business relationships and coordinate projects, and finds that Internet services are valuable tools for online startups.
According to a recent article on StartupSmart, a Web-based entrepreneurial news site, online small business owners are finding higher levels of success than brick-and-mortar counterparts. The article is about Leslie Barry, CEO of Get Viable, an online program that assists small business owners in turning their ideas into businesses, and how the program has reached 1,000 users. Get Viable itself is an example of a good startup idea; however, it moves beyond traditional small businesses and provides a valuable service to other entrepreneurs. By using online platforms as opposed to spending limited funds on rent, employees, and office supplies, website startups are booming.
"It's amazing to see how many companies started online with basement offices and a laptop," Riley Fitt-Chappell says. "Ideas that would never work with physical commercial locations are capable of finding success by using online marketing, e-commerce sites like Amazon and eBay, and communicating with a broad range of consumers."
Building an online startup is just as time consuming as opening a commercial location, but the article says the startup costs are much lower and there are more opportunities for success. The first step for prospective business owners is to create a brand and match it to a domain name; though physical businesses often have URLs that differ from the company name, an online business is only as good as its dot-com. Once a domain is paid for, online entrepreneurs are recommended to outsource their website's design and hosting.
"Typically, the only thing online entrepreneurs have to pay for is Web hosting, site design, e-commerce percentages of sales, and the wireless and power bill," Riley Fitt-Chappell says. "Other than that, it's all profit if the marketing takes off."
Online marketing, a process programs like Get Viable help companies with, is a complicated game. Social media, a remarkable tool used by almost every company that depends on Web marketing, is affordable and capable of pulling in new customers to a webpage or online market space. New companies without social media experience, however, often risk common errors when it comes to social marketing.
With Facebook, for instance, companies can make a pseudo-homepage and communicate to followers and customers directly throughout it. By posting information, business owners hope to build up shares and reciprocally gain more followers. Online marketing, though, is often just as easy to ignore as billboards and commercials. This makes it important for startups to ensure that their content is informative, intriguing, and flawless.
"It's easy to rush social media when you don't understand it," Fitt-Chappell explains. "Companies need to put an equal amount of effort into it as they would any other campaign."
The article says that the Internet can do things that never before were possible. This is good news for entrepreneurs, but that does not mean success is guaranteed. According to Riley Fitt-Chappell, a company is only as good as the idea that started it.
CEO of Government Services Corporation Riley Fitt-Chappell
understands the value of online communication and marketing. GovServ coordinates government-based landscape restoration, fuel supply, and other contracts with various agencies and military branches. It is best known for its remote contracting, a new-age solution that is cost-efficient and effective.