PHILADELPHIA, PA, August 28, 2013 /24-7PressRelease/
-- Roger Igo
of Bell Tower knows what it takes to pull off a successful event. As the CEO of The Bell Tower on 34th, he has worked tirelessly in order to create a facility that hosts a number of memorable events. Now, he is issuing comment on a new article
that describes the unique components required for a brand event to be a success.
As the world becomes more and more focused on social media, any successful brand event should make it a point to incorporate Facebook and Twitter into its festivities. The event should have an easy to remember hash tag that users can rely upon to tweet about the event. It is also wise to have a Facebook-focused element of the evening. Having attendees post about these events on their social media pages only heightens the awareness and buzz surrounding the festivities.
While it is necessary to have all hands on deck to actually staff the event, at least one member of the organization should attend strictly to social media interaction. This means answering questions that may come up on Twitter, retweeting mentions about the event, and sharing Facebook photos. Attendees and supporters of the brand crave this interaction, so it is crucial that it happens in real time. Though it may not seem like an issue to have the social interaction take place a few hours after the festivities have concluded, by that point the momentum is gone.
Roger Igo of Bell Tower also encourages brand managers to use all forms of social media. While Twitter is great and Facebook is a staple in the social media world, other options like Instagram and Vine are also becoming increasingly popular and require some attention. These platforms that will earn the most attention will vary depending on the type of crowd in attendance.
Consistency when it comes to branding is essential in order for success, and this applies when doing an event too. The food, decorations, lighting, gift bags, and all other aspects of the event must coincide with that brand's voice. Events are an important extension of branding, so all of the details must be carefully thought out in order to ensure that the event is a success from a branding standpoint.
The event should also have a focal point in order to create a memorable experience who all who show up. Whether it is a live performance from a band, a photo booth filled with props, or a "make your own sundae" station, give them something to talk about. This will raise the profile of the event on social media, and make attendees look forward to future festivities.
"Many people think planning an event for a brand is a snap, when it actually requires plenty of hard work and careful attention to detail. When you focus on all aspects of the festivities, from what it looks like when guests walk in to what they go home with, it makes it easier to make the event consistent and high quality," explains Roger Igo of Bell Tower.
of the Bell Tower has worked tirelessly in order to earn a prominent position within the world of business. He has had success in a number of fields, and has created a well-known venue in the Houston area. He is a former student of Berklee College of Music in Boston, Massachusetts. In the past, he has served as a company manager at Global Village Enterprises. He also co-founded World Records in 1992.