CHICAGO, IL, April 14, 2014 /24-7PressRelease/
-- San Joaquin Community Hospital/Adventist Health (SJCH)
, a healthcare provider serving Bakersfield and the communities of Kern County, California, has named Chicago-based Michael Walters Advertising (MWA)
, as agency of record. MWA will work with SJCH team members to develop and implement a strategic marketing communications program that supports the hospital's vision and goals.
"Our first project was to launch a new brand identity to position SJCH as the leading health care provider in the community. By launching with television and radio during this year's Super Bowl game, we were able to make a big impact with the new brand. The message resonated with the community and the feedback has been tremendous," said Jim Lake, principal at MWA. "We learned a lot about SJCH and the community during this process and look forward to taking the communications strategy to the next level."
"We are very happy to have a partner that understands our needs in the market and is able to execute our vision both creatively and strategically. The recommendations of the components and how well they fit have already proven its benefits to us," said Jimmy Phillips, Director of Marketing & Communications for San Joaquin Community Hospital. "Since the launch of our marketing plan, our top-of-mind recall in the community has nearly doubled according to our brand perception studies that we've conducted."
Michael Walters Advertising is in the early stages of executing a complete and strategic marketing plan that will focus on traditional and digital advertising to deliver SJCH's unique message. With the agency's 20 years of experience in healthcare marketing, MWA will help further educate the community about the breadth of healthcare services available at SJCH.
ABOUT SAN JOAQUIN COMMUNITY HOSPITAL
For more than 100 years, SJCH has been serving Bakersfield and the communities of Kern County by sharing God's love with the community through physical, mental and spiritual healing. It is a big responsibility, and one that is enthusiastically embraced by our caregivers, staff, physicians, organizational leadership and board members. In 1972, San Joaquin Community Hospital became the first hospital in Kern County to perform open-heart surgery. SJCH was also the first hospital in Kern County to have both a Heart Attack Receiving Center and a Certified Primary Stroke Center under the same roof, paving the way for a new level of local stroke care.
ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Blue Cross Blue Shield of Montana, Chicago Cubs, Northeastern University, Olivet Nazarene University, MidAmerica Nazarene University, Argosy University, Illinois State University, Indiana State University, Auto-Owners Insurance, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. MWA offers a full spectrum of marketing and advertising strategy and implementation.