DELHI, INDIA, August 30, 2013 /24-7PressRelease/ -- Department of Corporate Affairs and School of Business Studies, Sharda University ---
organized a one-day seminar on Future of Marketing Social Media: A Virtual Storm Brewing
Guest of Honour: Prof. Luiz Moutinho,
Foundation Chair of Marketing, Founding Editor-in-Chief, Journal of Modelling in Management,
Adam Smith Business School, University of Glasgow, U.K
• Technical Session 1/2: Social Media- A Virtual Storm Brewing and Online Advertising/ Marketing Trends
• Panel Discussion on Social Media: SEM & SMM and Digital Marketing
• Attended by Marketing Professionals, Management Faculty, Corporate, Decision Makers, Research Scholars, Educationists, Web Consultants, Market Research Executives and students
• Also, addressed by industry experts from Dell India, NIIT and CMCR-China.
Greater Noida, 23 August 2013: Social Media in the new era has seen a paradigm shift in the usage of marketing tools, thereby revolutionizing the Social Media/Marketing Space, where consumers/customers are curators and are actively broadcasting, connecting and reviving.
Sharda University organized a one day seminar on Future of Marketing Social Media: A Virtual Storm Brewing delivered by Prof. Luiz Moutinho, Foundation Chair of Marketing, Founding Editor-in-Chief, Journal of Modelling in Management, Adam Smith Business School, University of Glasgow, U.K.
The seminar addressed the issues and challenges faced by the online marketing industry in integrating the social media with their marketing plans and familiarized the audience with emerging technologies of social media and their application in advertising, branding, obtaining feedbacks, etc. The seminar also highlighted the usage of Social Media with the audience like Facebook, Twitter, LinkedIn etc. and the impact they have in the life of students.
Professionals like Ajay Jain, Director, BFS, Dell, Ajay Pandit, FMS, Delhi University, Vivek Srivastava, Founder & Director, P.H. Techconsultants Pvt. Ltd. and Gaurav Garg, Business Development, NIIT also shared their industry insights on the subject matter.
Mr R.K Verma, Director - Corporate Affairs, Sharda University said, "Digital Marketing is the need of the hour- for a brand selling luxury cars or a debutant Bollywood Star who needs to connect with his fans. Our Department of Corporate Affairs and School of Business Studies has carved out a special seminar for the students planning their career in online marketing and professionals involved in this field."
"We want to keep our younger generation abreast with the innovations and latest developments evolving in sector across with such unique programs like Online Marketing, which is pretending to be a different stream altogether now-a-days. The future of marketing will led by Social Media!!, he added.
About Sharda University
Sharda University is a leading educational institution based out of Greater Noida, Delhi-NCR. A venture of the renowned SGI group, the University has established itself as a high-quality education provider with prime focus on holistic learning and imparting competitive abilities in students. The University is approved by UGC and prides itself in being the only multi-discipline campus in the NCR, spread over 63 acres and equipped with world-class facilities. Sharda University promises to become one of India's leading universities with an acknowledged reputation for excellence in research and teaching.
The Sharda Group of Institutions (SGI) has been the provider of world-class education since 1995. It is the largest educational group based in Uttar Pradesh, having 25,000 students and a faculty strength of 1,200. It has above 12,000 alumni who are today leaders in their realms. With state-of-the-art campuses in Agra, Mathura, and Greater Noida, the Group has transformed the perception of education by adopting a broader approach and focusing on overall development of an individual.
For further details please visit: http://www.sharda.ac.in
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