/24-7PressRelease/ - MOUNT DORA, FL, June 30, 2008 - Search engine optimization (SEO) is the process of improving the volume and more importantly quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results rather than from the costly approach of pay per click or sponsored results. Typically, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. To be truly effective the site must appear in the first 20 results (typically the first 2 pages) and for the best results the site must appear in the first 10 results (the first page). Search Engine Optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Take it from our customers:
...We were impressed with their knowledge and expertise from the very first meeting. With the Internet being the most cost effective way to advertise today any company not using Buildtelligence is throwing Money out the Window!
Jon Lawson
Director of Marketing
CRF Communities
Plain and Simple It's about Results
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Some will tell you that pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Which is true but to make sure that your site description is accurate you should submit your site (BY HAND) to the top 5 search engines.
Get Listed in The Search Engines
Our Search Engine Optimization firm can also manage your online Marketing. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.
Since successful online business is impossible without an effective marketing strategy the choice of marketing tools is a critical one. Search engines dominate the market of targeted website traffic with 85% of online shoppers guided by search results in their choice of products and services. If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for the relevant keywords. There are two ways you can go in order to gain search engine traffic: Organic Search Engine Optimization (SEO campaign management) and Pay-Per-Click (PPC) advertising. Both SEO Campaign Management and PPC Advertising have their own benefits and weaknesses. Combining them together will put you in the winner's circle.
About Buildtelligence
Buildtelligence is focused on helping their clients effectively Market on the Internet. Buildtelligence provides professional Marketing consulting services, search engine optimization, pay per click management, Search Engine Marketing, Viral Campaign creeation and REputation Management.
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