ST. LOUIS, MO, February 03, 2014 /24-7PressRelease/ -- Mason Duchatschek, keynote speaker and chief social media strategist of the company "Buildatribe LLC.," describes how angry past customers and devious rivals generate online reputation management problems for companies and individuals in his new book. In "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy," Duchatschek details how this happens and shares the keys to minimizing the damage.
In his book, Duchatschek highlights the specifics of an online marketing strategy built for people and organizations needing to protect their good names online and diminish the havoc created by active critics and subversive competitors lacking ethics. "People believe a lot of what they read online and that can be an advantage or an obstacle to the growth of an organization," Duchatschek said. "When it's done correctly, there are even ways to transform online adversaries into advocates."
Blogs and access to large audiences of active Internet users on social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, Instagram and Google+ make it easy for people to ruin reputations and sales revenues of businesses, both small and large. "When a furious former client rants about their frustration online, it's there for the whole world to see, including an organization's ideal customers," he said. "When individuals see negative things being written about a potential product or service provider online, it is often seems too hard or time consuming for them to uncover the truth and they just move on."
Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.
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