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Social Media Strategist Warns That Branding Can Backfire in New Book

Buildatribe LLC. company president, social media strategist and keynote speaker Mason Duchatschek describes how promotions to improve brand and and name recognition can backfire in his new book "Attract, Capture & Convert."
    ST. LOUIS, MO, January 25, 2014 /24-7PressRelease/ -- Mason Duchatschek, keynote speaker and chief social media strategist of the company "Buildatribe LLC.," suggests advertising meant to generate brand awareness and name recognition can backfire and increase online sales for competitors instead. In the new book, "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy," Duchatschek reveals how this happens to unwitting advertisers without their knowledge.

In his book, Duchatschek showcases the details of an online marketing strategy built for entrepreneurs seeking to increase Internet sales leads and profit from the branding and name recognition of their biggest rivals' products and services. "The more a large competitor invests in branding and name recognition using traditional media advertising, the easier it gets for small, web savvy entrepreneurs to siphon the leads that come from it online," Duchatschek said.

Social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram and Google+ make it possible for entrepreneurs to use social media for business and get information about their products and services featured in search engines, even if they don't have a website or marketing budget. "Because so many consumers use their mobile phones and tablets to perform Internet research before they buy, small business owners who understand how to position their products or services next to the brands potential buyers are searching for often get the leads their rivals paid to acquire," he said. "People selling advertising don't want to admit it, but it's the truth."

Additional information on his new Kindle book is available at

Note to Editors: Duchatschek Available for Interview

Twitter: @BuildTribes
Amazon Link:

Mason Duchatschek is the president of Buildatribe LLC, a St. Louis, Missouri area consulting firm offering social media marketing, video production and video marketing services designed to help companies attract, capture and convert prospects into customers online. He is an author, keynote speaker and expert who has been featured in Selling Power, the New York Times and Entrepreneur magazine. Buildatribe specialties include: Facebook marketing, Pinterest marketing, Twitter marketing, LinkedIn marketing, YouTube marketing and Google +.

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Mason Duchatschek
Buildatribe LLC

Washington, United States
United States
Voice: 314-960-7852
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