Contact Us

Social Media Strategist Warns That Branding Can Backfire in New Book

Buildatribe LLC. company president, social media strategist and keynote speaker Mason Duchatschek describes how promotions to improve brand and and name recognition can backfire in his new book "Attract, Capture & Convert."
    ST. LOUIS, MO, January 25, 2014 /24-7PressRelease/ -- Mason Duchatschek, keynote speaker and chief social media strategist of the company "Buildatribe LLC.," suggests advertising meant to generate brand awareness and name recognition can backfire and increase online sales for competitors instead. In the new book, "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy," Duchatschek reveals how this happens to unwitting advertisers without their knowledge.

In his book, Duchatschek showcases the details of an online marketing strategy built for entrepreneurs seeking to increase Internet sales leads and profit from the branding and name recognition of their biggest rivals' products and services. "The more a large competitor invests in branding and name recognition using traditional media advertising, the easier it gets for small, web savvy entrepreneurs to siphon the leads that come from it online," Duchatschek said.

Social media sites like Facebook, Pinterest, Twitter, LinkedIn, Instagram and Google+ make it possible for entrepreneurs to use social media for business and get information about their products and services featured in search engines, even if they don't have a website or marketing budget. "Because so many consumers use their mobile phones and tablets to perform Internet research before they buy, small business owners who understand how to position their products or services next to the brands potential buyers are searching for often get the leads their rivals paid to acquire," he said. "People selling advertising don't want to admit it, but it's the truth."

Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.

Note to Editors: Duchatschek Available for Interview

Twitter: @BuildTribes
Amazon Link: http://amzn.to/1bWuoxL

Mason Duchatschek is the president of Buildatribe LLC, a St. Louis, Missouri area consulting firm offering social media marketing, video production and video marketing services designed to help companies attract, capture and convert prospects into customers online. He is an author, keynote speaker and expert who has been featured in Selling Power, the New York Times and Entrepreneur magazine. Buildatribe specialties include: Facebook marketing, Pinterest marketing, Twitter marketing, LinkedIn marketing, YouTube marketing and Google +.


# # #

Read more Press Releases from Mason Duchatschek:


Contact Information


Mason Duchatschek
Buildatribe LLC

Washington, United States
United States
Voice: 314-960-7852
E-Mail: Email Us Here
Website: Visit Our Website

Like This Story?


I like it! 0

Disclaimer


If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Please do not attempt to contact 24-7 Press Release Newswire. We are unable to assist you with any information regarding this release. 24-7 Press Release Newswire disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.