NAPERVILLE, IL, June 19, 2009
/24-7PressRelease/ -- Sourcebooks is thrilled to announce a unique marketing initiative with Meineke Car Care Centers and AutoNetTV. A two-minute informational video promoting autism awareness, and the story of one family's success in treating their son who no longer has autism, will now be shown in the waiting area of Meineke Car Care Centers 850 service locations throughout the US.
A Child's Journey Out of Autism, by Leeann Whiffen (www.LeeannWhiffen.com), is the true story of triumph over a severe disability, written like a medical thriller and a must-read for any parent or grand-parent. The book trailer for A Children's Journey out of Autism was picked up by AutoNetTV in March. This marketing strategy extends the video promotion beyond the nearly 4,000 tire, quick lube and repair waiting rooms that already receive the AutoNetTV programming.
"We're in the business of connecting authors to readers, and are thrilled to create such a unique opportunity that allows potential readers to sample, through a video, Leeann Whiffen's incredible story and its message of hope," says Heather Moore, Sourcebooks' publicity manager. "Consumers are bombarded every day with thousands of marketing messages that get lost in the clutter. This strategy allows us to grab someone's attention while they have none of the traditional distractions of work or home."
For Sourcebooks, known for its effective digital marketing, this initiative marks the first time they have extended their marketing presence to an out-of-home television network. The book trailer can also be seen at http://www.sourcebooks.com/spotlight/childs-journey-out-of-autism.html.
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