NEWTON, MA, May 10, 2013 /24-7PressRelease/ -- Boston-based digital marketing agency inSegment, Inc. is co-sponsoring the Strategic Margins Conference on May 17, 2013. The conference, which is being held at the Sheraton in Framingham, MA, is geared towards marketing professionals in the financial services industry, and will consist of panels and presentations by industry experts on best practices, success stories, and the next big ideas in marketing for financial institutions.
"We are very excited to be a sponsor of Strategic Margins," says Alexander Kesler, president of inSegment.
"In years like these, where traditional growth for banks and other institutions is slow, marketers need to be innovative with how they are going to maximize revenue and keep community relationships strong. They have to be very strategic about the opportunities they pursue; that's why events like these are so important," he elaborated.
The conference, which will run from 8am to 3:15pm on the 17th, will feature a keynote presentation from New England Patriots Hall of Fame Quarterback Steve Grogan. His presentation will further explore the importance of strategy, planning, and innovation to success.
inSegment, which will also be presenting at the conference, has had a tradition of success in implementing profitable integrated initiatives on behalf of Boston- and New England-based banks, credit unions, and similar financial services companies. The company is represented among the New England Financial Marketing Association (NEFMA), which is a co-sponsor of the conference as well, which is produced this year by the Agility Resources Group.
More information about the Strategic Margins Conference, including an attendance registration form, is available on the conference website: http://www.strategicmargins.com.
inSegment is an innovative, full-service digital marketing agency. We maximize our client's online potential through cutting-edge solutions in web design, development, PR,branding, SEO and demand generation. Find out more about inSegment and the work we do at http://www.insegment.com.
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