Tempest Elite Marketing
YORKSHIRE, ENGLAND, October 22, 2012 /24-7PressRelease/
-- Tempest Elite Marketing
Tips for Building Brand Loyalty
1. Build relationships with your customers
Communicating with customers nowadays is very easy thanks to email and social media sites. Entrepreneur's article 'Seven Ways to Make Your Customers Love You ' advises that communications should be designed to add value to the consumer experience rather than as a vehicle to promote new products or services.
Qaysar Bhatti, managing director of Tempest Elite Marketing, believes a direct marketing strategy
is successful in building rapport with customers. "With face to face approach, customers have a human interaction with the brand and each customer develops an unique relationship to the brand. Direct marketers can focus solely on what features of the product or service are relevant to each customer.."
2. Have a credible figurehead
Forbes' article 'Is Brand Loyalty the Core to Apple's success?' attributes a significant part of Apple's success as being down to the popularity of Steve Jobs as Apple's creator and spokesperson. "think about how incredibly passionate Steve was about Apple products, ensuring they were of the highest quality and cutting-edge design...Apple is Apple because they're essentially thinking of Steve."
3. Have a mission statement
Forbes' article discusses Apple's mission statement, which focuses more on the company's values and beliefs than the actual products. "A mission statement that resonates with the customer base is important in generating loyalty as it becomes a shared value. Customers will be less inclined to look elsewhere if they have formed an emotional connection with the brand," says Qaysar Bhatti
of Tempest Elite Marketing. "Our most successful clients are those that have a mission statement in line with their target market's core values."
4. Reward existing customers
It is more expensive to acquire a new customer than to maintain an existing one, yet a lot of companies focus their deals and promotions solely on new customers, claims Young Entrepreneur in the article 'Building Brand Loyalty: Getting Your Priorities Straight'. Qaysar Bhatti of Tempest Elite Marketing agrees: "In a market where companies only focus on gaining new customers, there is no incentive for customers to stay loyal to any brand, because they know that if they switch over in a few months they will get promotional deals from a rival company. "
However if existing customers feel valued, not only will they remain loyal but they will also become strong advocates of the brand - through word of mouth, online forums or through social media. This is what Young Entrepreneur describes as a 'no-cost sales force' - effectively they will help to generate new customers for free.
5. Always Deliver
Entrepreneur's article Seven Ways to Make Your Customers Love You advises: "Loyal customers will forgive your mistakes, but a good way to retain customers and build loyalty for your brand is to have a reputation for delivering on your promises." In an era of empty promises and disposable products, having a reputation for reliability can go a long way to keeping customers satisfied with brands.
Tempest Elite Marketing is an outsourced sales and marketing company that specialises in building strong customer relations and brand loyalty for its clients.
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