HARTFORD, CT, April 16, 2014 /24-7PressRelease/ -- Richer Solutions and The Modern Observer Group announced a strategic partnership geared towards bringing a new level of consulting services to small and medium-sized businesses (SMBs). Richer Solutions joins The Modern Observer Group in this new partnership integrating executive and entrepreneurial coaching, marketing and communications consulting and management and operational consulting to create programs for SMBs that traditionally were only available to large corporations.
"Small businesses are facing more difficult challenges than ever before," said Eric Lopkin, President and CEO of The Modern Observer Group. "The strategic planning and operational excellence that Richer Solutions adds to our programs brings huge value to our clients. We can integrate high quality social media and traditional communications, coaching, and process creation to create incredible customer engagement, employee engagement, and marketing programs. The benefit is a level of quality and integration usually reserved for Fortune 500 companies is now available to everyone."
"In today's world, businesses need practical growth strategies that are designed not just for their specific needs, but that also take a well-rounded, comprehensive approach to their business," said Mary Helen Richer, owner and business strategist for Richer Solutions. "A partnership with The Modern Observer Group is designed to do just that, bring a high level of experience in marketing, communications and operational management that all work together to build a cohesive approach to business growth."
The failure rates of new businesses are legendary, with only a five percent success rate. However, studies of business incubators have shown that companies with access to coaching and related services increase their success rate to 60%. The combined company gives companies a resource for coaching, operations and management consulting, and marketing and communications programs that they can use from start-up to success.
The combined company offers the following services:
Marketing and Communications Consulting
Social Media/Digital Marketing
About The Modern Observer Group
The Modern Observer Group is a team of coaches and consultants with diverse specialties, ranging from marketing and communication to economics and management. The Modern Observer Group serves clients nationwide using the proprietary Businetiks system encompasses the seven key elements of Mindset, Focus, Operations, Communications, Innovation, Evaluation, and Improvement that, when woven together, result in a complete model for success.
About Richer Solutions
Richer Solutions offers real, practical marketing and business operations strategies to business owners. From critical business operations evaluation and restructuring to marketing plans and effective growth solutions, Richer Solutions works hand-in-hand with business owners to create and implement structured plans that result in more efficient workplaces and strategic, sustainable growth.
# # #