LONDON, UK, December 09, 2008
/24-7PressRelease/ -- The Pass has over 22,000 readers. Due to the enormous success of The Pass we have now launched on online version, To receive your free copy of the Pass just visit our website and sign up, or you can also read the latest issue online, as well as all the back issues.
Inside The Pass
The Pass is mainly aimed at group travel and is packed with news, ideas, information and advice for group travel organisers. Each issue carries lively and informative editorial under the following headings:
Entertainment
Historic Buildings
Gardens & Vineyards
Museums & Galleries
Shopping
Fairs & Events
Holidays
Tours & Trips
Tourist Boards
In addition to these regulars each issue includes special features, a regional focus, a reader interview plus news of discounts, offers and competitions.
The Pass is vibrant, glossy, and easy to use; it's A5 size sets it apart from other publications and its portability means planners can access information whenever and wherever they're making decisions.
Advertising Opportunities
Advertisers can reach over 22,000 groups and their 2.3 million members...wherever they are!
What The Pass has to offer you
The Pass reaches more than twice as many groups taking days out and holidays than any other UK group travel publication. Our groups receive eight issues a year and use them to research and book days out and holidays for over 2.3 million over 50s with time and money to travel all year round.
Development
We have a dedicated team working exclusively on ways to improve and increase The Pass' circulation.
Our site is home to a huge archive of award-winning travel videos plus the most comprehensive and wide-reaching list of UK days out and holidays on the net - making it the ultimate online tool for the group travel organiser and the best place for advertisers to target groups researching and booking trips online.
Our searchable directory gives group planners the chance to browse UK regions for every conceivable travel idea - they can save their favourites, email links to other members of their group, email an advertiser or link through to an advertiser's website.
And there are exclusive offers, competitions and news updates to keep them coming back to the site again and again.
Advertisers can log in and update their own pages as often as they like, uploading video previews, text, pictures, links and even maps.
And we're building traffic continuously; via The Pass, online partnerships with Google & other UK tourism websites, advertising campaigns, search engine optimisation, and through the largest dedicated group-travel trade shows.
Circulation
The Pass is used by over 22,000 group travel organisers and social secretaries from some of the largest organisations in the UK.
7,000 social secretaries representing over 350,000 women from, among others -
The Women's Institute
British Legion Women's Section
Ladies Circle
Inner Wheel
WRVS
National Women's Register
National Association of Women's Clubs
5,000 group planners representing over 750,000 members from retired staff groups from, among others -
Glaxo Smith Kline
NHS
BT & Post Office Pensioners
Unilever
Tesco
Civil Service
John Lewis Group
HSBC
4,000 social secretaries from an assortment of other organisations, including:
Rotary Clubs
Probus
Hassra
Senior Citizens Clubs
U3A
Friendly Societies
Co-operative Groups
National Trust
Church & Social Clubs
5,000 distributed at trade shows and through targeted mailings
1,150 distributed as reference copies to tourist information centres and libraries.
The Pass is read almost exclusively by the over 50, ABC1 demographic. It means you can target an audience with the time and disposable income to visit your attraction all year round. No other publication reaches this important customer base so comprehensively.
Readership
55% of groups are exclusively female
38% of groups are mixed
93% of groups have over 16 members
42% over 50
21% over 100
58% of groups take between three and eight trips per year
18% over nine trips
35% said Historic Attractions were their favourite places to visit
32% Gardens & Vineyards
15% Theatre & Entertainment
11% Shopping
83% will travel up to two hours on a day trip.
65% prefer to travel by Coach.
Geographical Spread
26% South of England
6%Dorset & Somerset
7% Cotswolds
9% Heart of England
13% NW England & Cumbria
7% East Anglia
7% Devon
6% Yorkshire & Northumberland
8% Wales
3% Scotland
8% Cornwall
Motivation when booking group visit
33% recommendation
30% location
14% facilities
10% previous visit
10% cost
3% group discount
Most influential media when planning a trip
52% The Pass
20% Local Press
9% Exhibitions/Shows
8% National Press
6% Group Travel Organiser
4% Internet
1% Group Leisure
70% plan trips between one and six months before
26% between six months and one year
32% have used the internet to plan a group visit
29% have taken an overseas group trip
Results from The Pass Readership Survey October 2006
1560 replies from 20,000 canvassed readers, 7.8% response rate.
About Group Travel Media
Group Travel Media specialises in Group Travel publications for group travel organisers as well as travel movies and group social networking.
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