LONDON, ENGLAND, February 06, 2013 /24-7PressRelease/
-- The world's leading electric violinists Linzi Stoppard and Ben Lee, aka FUSE, rock out for Iveco HI WAY global launch, including a performance of the special FUSE version of Bruce Springsteen's 'working on the highway' smash hit.
Iveco launches the STRALIS Hi-Way, the next generation of the company's heavy-duty vehicle range. The new STRALIS offers a highly competitive proposition to the heavy-duty transport sector of today and tomorrow.
The vehicle stands out in efficiency, quality and customer value and delivers in terms of Iveco's commitment to sustainable mobility with ultra-clean tailpipe emissions.
With the new STRALIS Hi-Way, Iveco reinforces the company's strategy to reduce total cost of ownership (TCO) for the customer. The STRALIS Hi-Way delivers reduced fuel consumption, lower maintenance costs, enhanced reliability and quality, improved cabin ergonomics and driver comfort as well as optimised operational management.
To match the new world class standards set by leading truck company Iveco, FUSE were hired to provide equally world class entertainment to match the status of the event. Re-inventing a traditionally classical instrument into a contemporary powerhouse that inspires the audiences across many demographics and generations has become FUSE's signature and well deserved reputation. Using analogue guitar modules and amplification FUSE has a created a sound unrivalled in the violin world. Couple that with rock anthems, executed with world class precision, and you get an intoxicating blend that complimented the launch of the world's most advance haulage transportation.
The STRALIS Hi-Way features highly-innovative new engine technology - including the patented HI-eSCR developed by FPT Industrial for Euro VI - to meet the latest emission standards while leaving fuel efficiency gains uncompromised.
The STRALIS Hi-Way comes, in addition, with a thoroughly redesigned cabin, advanced and integrated telematics systems, improved customer service tools, as well as state of the art road safety applications.
The new vehicle generation has undergone extensive quality and reliability audits with over 6 million kilometres of durability testing and over 11 million kilometres of real-world driving exposure.
Alessandro Mortali, Senior Vice President Heavy Range Iveco, said: "The new STRALIS maximises savings in all key cost areas. As a result, the total cost of ownership for the ten most common vehicle missions decreases by up to 4%".
Enzo Gioachin, Senior Vice President Sales and Marketing Iveco, said: "The current economic situation is among the most critical our industry ever faced. With the launch of the New STRALIS, we are countering the negative trend. Our package offers the right combination of innovation, enhanced services, and direct cost advantages to our customers".
The new STRALIS is manufactured at the Iveco heavy vehicle production facility in Madrid, Spain. This plant was recently awarded a silver medal in the prestigious World Class Manufacturing (WCM) programme, one of the highest scores possible. The programme focuses on eliminating waste and loss, and involves an international, objective auditing of 20 items covering workplace organisation, quality, maintenance and logistics.
The eponymously titled debut album from FUSE and is released through Edel Records. The virtuoso electric violin duo harness their bespoke gold-coated Kevlar Carbon-Fibre signature Bridge electric violins and seize classic Rock tracks and put them through the FUSE wringer! The results are radical, innovative but loving reinterpretations for violin. "FUSE" features 14 incredible tracks including 'Fix You' by Coldplay, Michael Jackson's 'Beat It', Glorious by Andreas Johnson and a stunning blend of the mediaeval 'O Fortuna' from Carmina Burana and Zeppelin's 'Kashmir'. All tracks have been reworked and reanimated in the unique FUSE way. The duo have had to invent new ways to render melodies that were vocal on the original tracks. FUSE aim to prove that the electric violin can be as versatile as the electric guitar - a valedictory romp through "I Love Rock N Roll" seems to seal the deal!
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Linzi Stoppard & FUSE global management - Deep Springs Ent, 2013