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Wham-O Taps The Wish Factory To Create New Merchandise Lines

Wham-O and The Wish Factory, Inc. have partnered to create exciting new merchandise collections for 2014 including a re-launch of iconic brands and the brand new Wham-O Extreme Sports line.
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    MONTCLAIR, NJ, December 05, 2013 /24-7PressRelease/ -- Wham-O (Woodland Hills, CA) and The Wish Factory, Inc. (Montclair, NJ) announced today that they have entered into a strategic sales and marketing agreement effective December 1, 2013. Under the terms of the agreement The Wish Factory will manage the marketing and sales worldwide for Wham-O classic brands Super Ball, Hula Hoop, Trac-Ball, Hacky Sack, Aqua Sports, Arctic Force, and Continuous Air Water Slides.

In addition to the collaboration to re-launch many of the Wham-O iconic brands, Wham-O and The Wish Factory will present an expanded Fall 2014 line. These new product lines will include Wham-O Extreme Sports and Wham-O Swim.

The Wham-O Extreme Sports products will be introduced to retail trade at January 2014 Hong Kong meetings. These new and exciting Wham-O brand extensions will incorporate many of the classic play patterns into new and exciting indoor, outdoor and water sports activities.

"We are thrilled to join forces with Wham-O and look forward to working together on what we believe is going to be a homerun collection," said Scott Bachrach, President of The Wish Factory. "We forecast the combined strengths of our companies to be a tremendous success in the marketplace. The Wham-O Brand is deeply rooted in the American retail experience, and with new development and marketing we anticipate expanded market share and revenue growth for both Wham-O and The Wish Factory."

The Wham-O brand is synonymous with fun, play and sport. The company manufactures some of the most recognizable consumer brands in the world today, from classics like Frisbee discs, Hacky Sack, Slip 'N Slide water slides, and Hula Hoop toy hoops, to outdoor brands like Morey, Boogie body boards, Snow Boogie sleds, and BZ Pro Boards.

"The Wish Factory's history of success in bringing innovative and creative products to market reflect the fun and unique heritage that Wham-O is looking for. We are excited to have our teams working together," said Kyle Aguilar, CEO of Wham-O.

The partnership was brokered by Wham-O's licensing agents, Jack Morrow of Out of the Box (Calabasas, CA) and Cynthia Hall Domine of Synchronicity (Kennebunk, ME).

About The Wish Factory, Inc.
The Wish Factory is a global product development, manufacturing, sales/marketing and distribution company specializing in the youth and lifestyle consumer product businesses. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times, in depth strategic distribution and strong retail partnerships are key benefits The Wish Factory brings to partner relationships.

With over 65 years of cultural and commercial significance, and with a lineup of consumer products that appeal to people of all ages, the Wham-O brand remains synonymous with fun, play and sport. They manufacture and market some of the most recognizable consumer brands in the world today, from classics like Frisbee discs, Slip 'N Slide water slides, and Hula Hoop toy hoops, to outdoor brands like Morey, Boogie body boards, Snow Boogie sleds, and BZ Pro Boards.

Wham-O is a company and lifestyle brand that is steeped in the American cultural tradition of classic, well made toys. They continue their success and entrepreneurial spirit by building smart partnerships, targeting partners aligned with their mission of bringing new products to market that promote an on-going commitment to the highest-quality, and to bringing families, friends, and teammates together during every season of the year - indoors and out.

For additional information:

The Wish Factory Inc.
Chelsea Naftelberg
973 744 3131

Dennis Claussen
818 963 4200

Contact to schedule presentation appointments in Hong Kong or during Toy Fair:

Bob McNally
207 751 1696

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Contact Information:
Chelsea Naftelberg
The Wish Factory

Montclair, New Jersey
United States
Voice: 973-744-3131
E-Mail: Email us Here
Website: Visit Our Website
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