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World of Beer Gears Up for Arizona Craft Beer Week

Arizona craft beer lovers, get ready to quench your thirst with the largest tap takeover Arizona has ever seen! World of Beer (WOB) Tempe, Gilbert and Tucson locations will be hosting events throughout Arizona Craft Beer Week, February 15-22, 2014.
    ST. PETERSBURG, FL, February 05, 2014 /24-7PressRelease/ -- Arizona craft beer lovers, get ready to quench your thirst with the largest tap takeover Arizona has ever seen! World of Beer (WOB) Tempe, Gilbert and Tucson locations will be hosting events throughout Arizona Craft Beer Week, February 15-22, 2014. Admission is free at all events and open to the public, ages 21 and up.

"The craft beer community is thriving in Arizona, and we are so excited to have this opportunity to showcase everything that some our favorite local breweries have to offer," said JP Watts, WOB Arizona Craft Beer Buyer. "Arizona Craft Beer Week is going to be a blast with events every day, live music, and great beer!"

Guests are welcome to enjoy live music every evening beginning at 8pm. Games, appearances from brewery partners, and incredible tap takeovers from local Arizona breweries will be featured daily. The highlight of WOB's Arizona Craft Beer Week events will be Arizona's largest tap takeover, ever, featuring more than 80 Sierra Nevada beers on Saturday, February 22, 2014 from noon - 6 p.m. at World of Beer Gilbert.

The Arizona events are scheduled for the week of February 15-22. Specific event information is listed below, and further details can be found online at http://www.wobusa.com. WOB Tucson is located at 350 E. Congress Street, in Tucson; WOB Gilbert is at 2224 E Williams Field Road in Gilbert; and WOB Tempe can be found at 526 Mill Ave in Tempe.

SATURDAY, FEBRUARY 15
Tucson: Four Peaks Brewing Company spotlight, featuring Double Knot, Hopsquatch & Barrel-aged Kilt Lifter.

SUNDAY, FEBRUARY 16
Tempe: Four Peaks Brewing Company spotlight, including Double Knot, Hopsquatch & Barrel-aged Kilt Lifter.
Tucson: Dragoon Brewing Company spotlight featuring a variety of local flavors.

MONDAY, FEBRUARY 17
All locations: Dogfish Head A-HOP-eclipse featuring 60 Minute, 90 Minute, Sixty-One, Indian Brown, Burton Baton, Aprihop, Hellhound and 120 Minute IPA.

TUESDAY, FEBRUARY 18
Gilbert: Green Flash Brewing spotlight featuring Palte Wrecker, Serrano Chili Double Stout, Candela Rye Barleywine 2012, Belgian Brown, East Village Pilsner, 30th Street Pale Ale, Black IPA. Visitor Chuck Silva of Green Flash Brewery.
Tempe: Goose Island spotlight featuring Bourbon County Stout, Bourbon County Barley Wine, Lolita & more.
Tucson: Deschutes Brewing spotlight featuring Abyss, Black Butte 25, a Great Lakes Brewing collaboration class of '88 smoked porter, a Goose Island collaboration class of '88 Belgian ale and a visit from one of the brewers, Abe.

WEDNESDAY, FEBRUARY 19
Gilbert: Deschutes Brewing takeover spotlight featuring Abyss, Black Butte 25, a Great Lakes Brewing collaboration class of '88 smoked porter, a Goose Island collaboration class of '88 Belgian ale and more.
Tempe & Tucson: Oskar Blues CAN'd Aid Foundation fundraiser & spotlight benefiting the Colorado Flood Relief Fund. Includes Oskar Blues core beers as well as a variety of Ten Fidy beers including nitro, rum barrel aged and whiskey barrel aged.

THURSDAY, FEBRUARY 20
Gilbert & Tucson: A Night of Lunacy: Mudshark Brewing Lunacy spotlight featuring eight varieties of Lunacy.
Tempe: Barrel Aged Tap Takeover featuring more than 50 barrel-aged beers.

FRIDAY, FEBRUARY 21
Gilbert: Rogue Ales spotlight introduces Rogue spirits to WOB Gilbert's craft cocktail menu.
Tempe: Deschutes Brewing spotlight featuring Abyss, Black Butte 25, a Great Lakes Brewing collaboration class of '88 smoked porter & Goose Island collaboration class of '88 Belgian ale. Special visit from Abe of Deschutes Brewing.
Tucson: Odell Brewing Luau and spotlight featuring a variety of Odell beers as well as a special brew called Odell Luau; a wheat beer brewed by WOB staff members JP Watts and Zach Fowle in collaboration with Odell Brewing described as a Crčme Brűlče Stout.

SATURDAY, FEBRUARY 22
Gilbert: Arizona's largest tap takeover ever with Sierra Nevada from 12 - 6pm. Featuring more than 80 tapped beers!
Tempe: A Night of Lunacy: Mudshark Brewing Lunacy spotlight featuring eight varieties of Lunacy.
Tucson: Firestone Walker spotlight featuring Agrestic Ale, 17th Anniversary, Velvet Merkin, Sucaba and more.

More details can be found on each location's Facebook page. WOB Gilbert: http://www.facebook.com/wobgilbert, WOB Tempe: http://www.facebook.com/wobtempe and WOB Tucson: http://www.facebook.com/wobtucsonaz. For more information about World of Beer and to find a location near you, visit http://www.wobusa.com.

It can be said that the 'WOB Culture' is unlike any other. The specially-trained staff has completed an intensive, two-week beer school, and is on-hand to guide customers through the World of Beer experience, centered around a global menu of beverages, live music and televised sports.
WOB steadily rewards its customers by offering a Loyalty Club Program that enables them to earn points by trying different beers. Guests earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards that only WOB can offer. The program is available to all guests, and is easily accessible through the WOB app (available for iPhone and Android smartphones). It's WOB culture in the palm of your hand.
World of Beer was founded in Tampa, FL in 2007. There are 54 taverns currently operating in 17 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC, MD, MI, NJ, NY and WA). New locations to follow are Sugarland, TX and Cary, NC.


World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increas¬¬¬¬e their craft beer knowledge in a comfortable and upbeat setting. Visit http://www.wobusa.com for more information.

Hype Group: Hype Group (www.hypegroup.net) is a full-service marketing, advertising and public relations agency.

Note to Editors: To schedule an interview please e-mail brooke@hypegroup.net or call 727.623.9085.


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Marissa Di Pietro
Hype Group

St. Petersburg, FL
USA
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