PHILADELPHIA, PA, October 29, 2012 /24-7PressRelease/
-- Although many may feel that the green movement has infiltrated the majority of public minds, many environmental analysts believe there is still great room for improvement. A recent article from TriplePundit assesses consumer and employee behavior, noting that although greater change is necessary in terms of "going green," forcing these ideas onto individuals is not the best course of action. The article outlines strategies companies can take that will not reinforce green behaviors among customers and employees, as well as tactics that could encourage these individuals to adopt eco-friendly practices more effectively. As a company that specializes in marketing solutions, including in-store promotions, Worldwide Vision Raleigh
explains how marketing techniques can be used to motivate consumers to go green.
The first rule of thumb when raising green awareness is to make sure that the consumer or employee is not being forced to adopt such practices. Although many know that simple acts, such as recycling or turning off lights, make a huge difference in terms of environmental protection, no individual wants to be scolded or shamed for not being green, says TriplePundit. Worldwide Vision Raleigh is a proponent of encouraging individuals to achieve, noting that these methods often can result in longer lasting effects on one's approach to going green.
Worldwide Vision Raleigh also notes that when it comes to marketing products or services to consumers, they are most concerned about the item or service will benefit them. This behavior can easily be applied to encouraging environmental friendliness as well. The article adds, "in most organizations there are a growing number of employees (and customers) led by the Millennial generation's focus on their future. Gaining their support and leadership is a key best practice for engaging others in changing their behavior toward sustainable best practices." In short, showing individuals that adopting green practices will result in a brighter future, will serve as a positive source of motivation.
The article suggests that change and innovation are the foundation of creating wider green solutions, and many of these ideas can come from employees themselves. Worldwide Vision Raleigh strives to make its employee experience as best as possible, allowing employees to interact and become involved with the development process.
The company explains further in a recent press statement, "We have found at Worldwide Vision Raleigh that letting our employees feel like a part of any change is critical in the success of our new implementations. When an employee is a part of a new goal and feels they have a big role in that path to change they take the reins and help lead others in promoting the cause whether big or small."
Worldwide Vision Raleigh
is a marketing firm that specializes in new client acquisitions through face-to-face, in-store promotions on behalf of its clients' products and services. The company was founded in 2007 in Raleigh, North Carolina, to work primarily for local businesses and entertainers. Today, the company has expanded to include several regional offices throughout the country, and maintains a tier-1 client list that includes nationally recognized electronics, entertainment and home improvement brands. Worldwide Vision Raleigh is also noted for its employee benefits programs and career development strategies.
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