VANCOUVER, BC, October 18, 2013 /24-7PressRelease/
-- I am not sure if this issue is a result of ever-changing technology or simply slightly lazy business jargon but there is an increasing tendency to string long lists of modifiers together before the noun they are all supposedly modifying (stacked modifiers). This can be tedious - and often confusing - to read.
Consider the following:
This specifically designed, ever-ready, brightly coloured deluxe emergency safety kit will increase your survival chances in most natural disasters.
An all-natural, antioxidant, mineral-rich, affordable moisturizing lotion...
Both of the above are examples of stacked modifiers and would be improved as follows:
Our ever-ready deluxe emergency safety kit is brightly coloured for easy recognition and has been specifically designed to increase survival chances in most common natural disasters.
Our all-natural, affordable moisturizing lotion is antioxidant and rich in minerals.
Additionally, the use of two (or more) modifiers can cause ambiguity if it is not clear. In a novel I am currently reading, the hero's love interest is referred to as a large animal vet. Since vets only deal with animals, it is fairly easy to fathom out that this particular vet specializes in large animals; however, this is similar to referring to 'a small business owner'. Both could be easily avoided with the judicious use of hyphens, thus:
a large-animal vet
a small-business owner
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