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All Press Releases for April 30, 2009 »
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You Can 'Surf ' the Korean Food, Hansik
Korea Agro-Fisheries Trade Corporation will establish web site about Korean food, 'Hansik' globalization campaign. 
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    SEOUL, KOREA, April 30, 2009 /24-7PressRelease/ -- An unprecedented web site will be made to globalize Korean food, ''Hansik.''

Korea Agro-Fisheries Trade Corporation held a briefing session on establishing web site about 'Hansik' globalization campaign Apr 10 drawing 50 participants including the officials, InterAd.com, Inc.[1], a large field of food experts in aT Center.

In the session, attendants carried on a meaningful discussion on many themes about the site such as brand concepts, construction of contents, and marketing process step for the sake of successful national globalization campaign.

First lady Kim Yoon-ok said, " It's regretful that world doesn't have the opportunity to enjoy and benefit from our indigenous cuisine" at a seminar on local food globalization Apr 7.In like manner, Choi zi-a ,one of advisory members, said " In spite of increasing popularity of Korean food such as bulgogi (korean barbecue), kimchi and tofu, internet contents related 'Hansik' run immoderately short now. I hope that we will be able to make 'Hansik-boom' offering a diversity of contents like food story or temple food through web site."

For the attainment of this goal, attendants discussed about using story-telling techniques, combination of Hansik and tourism information, founding brand image, and so on.

Especially, Korea Agro-Fisheries Trade Corporation have selected InterAd.com, Inc for this globalization campaign to make full use of SEO (Search Engine Optimization) [2] which has been unfamiliar in Korea.

These globalization web sites will be made by this October, and English-speaking and Asian communities will be their targets. They are expecting that the domestic site will conduct building up data and creating a opportunity for related experts to take aboard, while the overseas version advertising Korean food to make it familiar cuisine.

References
[1] Korea Internet marketing & Search Engine Optimization company (www.interad.com)
[2] Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site (such as Google, Yahoo) from search engines via organic search results.

About InterAd.com, Inc.

InterAd.com, Inc. is one of the most competitive SEO companies around the world. InterAd.com provides superior strategic SEO & SEM services and unfailing improvements with our clients including Microsoft Asia, Yahoo!, AIG, Samsung SDS, KOTRA(B2B Marketplace), the Official websites run by Korean Government, and hundreds of other promising small & medium companies. InterAd offers specifically-tailored advisory services which have made many clients satisfied. InterAd stands out from other Korean firms in this industry because we have the best expertise. InterAd is proud to have the dedicated implementation staff experiencing more than 9 years who have leading edge SEM Technology know-how. We are also certified by the Google Advertising Professionals for the first time in Korea. The end results oriented by search engine optimization are a cost-effective online campaign, increased brand promotion, and more qualified traffic to your website.


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Hoyoung Shin
InterAd.com, Inc.

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