INVICTA WATCHES ARE HISTORY IN THE MAKING

    /24-7PressRelease/ - MILFORD, CN - March 06, 2006 - Invicta watches are finding their way onto more wrists these days thanks to the sales of the Discount Watch Store (http://www.discountwatchstore.com). A history of high-quality craftsmanship and ability to keep up with fashion trends and performance demands are some of the ways in which Invicta is topping sales records as well as people's wrists.

The history of Invicta watch begins in 1837 with the first affordable timepiece crafted by Swiss watchmaker, Raphael Picard. His thinking was that Swiss quality, durability and beauty ought to be available to everyone at an affordable price. His new brand was named for the Latin word "invincible" - Invicta.

For decades Invicta watch grew in acceptance as a high quality, lower priced, Swiss watch brand. Sales slowed down a bit in the 1970s as the Quartz watch phenomenon was introduced. However, a comeback in the last 14 years with the development of its own movement calibers as well as the introduction of the sensational Lupah Swiss Chronograph have helped Invicta regain its popularity and claim as one of the best selling, high performance watches.

The Invicta brand continues to make a name for its self among discriminating watch wearers who also like to save money, even winning itself a place as the official Timepiece of the Grammy Awards. An Invicta watch is known even to the stars to offer great value by providing a well-made timepiece with an affordable price tag.

The Discount Watch Store is the largest independent watch dealer for Invicta watches. In 2004 the Discount Watch Store sold more Invicta watches in their history and in 2005 had record breaking sales for watches across all brands.

IC-Mart, founded in 2002, began by specializing in the sale of Invicta watches. Today, they are a leading authorized dealer of Invicta, Citizen, Orient, Lumionx, Mido, and Vanceur watches. The online Discount Watch Store sells over 800 different watches and over 100 watch accessory items from these lines of high quality, affordable watches.

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