All Press Releases for March 25, 2010

The Top 10 Roadside Distractions - Yorkshire Dales Beat David Beckham's Pants

Scenic views of beautiful British countryside are far more distracting to passing drivers than either giant posters of David Beckham in his pants or even the famous Wonderbra ad.



    BRIGHTON, ENGLAND, March 25, 2010 /24-7PressRelease/ -- Beckham in his undies is rated only as dangerous as roadside graffiti in a survey commissioned by the UK motor insurance company Zurich Connect into the greatest roadside distractions.

Said Mike Quinton from Zurich Connect: "Surprisingly, the Yorkshire Dales beat David Beckham's pants hands down as roadside eye candy."

"We can only conclude that drivers passing through stunning landscapes need to be especially vigilant if they want to avoid becoming part of the scenery."

Not surprisingly, birds are a problem for male drivers. Flocks of our feathered friends are in their top 10. Not as big an issue as attractive women though! Two thirds of male drivers name the opposite sex as the greatest distraction.

In comparison, just three per cent of women drivers say they're diverted by a nice looking man on the pavement.

Overall the Top 10 distractions for motorists are:

1. Attractive women
2. Stonehenge (and other heritage sites)
3. The Yorkshire Dales (and other scenic views)
4. Flocks of birds
5. Angel of the North (and other art installations)
6. Ferraris and other supercars
7. Shop window displays
8. Attractive men
9. The David Beckham advert for Armani
10. Roadside graffiti

Zurich Connect
Zurich Connect offers a range of quality, competitively priced home and motor insurance products.

Zurich Connect is the European direct insurance brand from the Zurich Financial Services Group and is available in Austria, Germany, Italy, Spain, Switzerland and the UK and provides home insurance, car insurance, and in some countries, personal liability insurance direct to consumers via the internet or over the phone.

For more information about Zurich Connect or to get car insurance quotes visit www.zurich-connect.co.uk or call 0800 015 9283.

About Zurich Group

In the UK, Zurich Connect is underwritten by Zurich Insurance plc which is part of the Zurich Group. Zurich Group is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia-Pacific, Latin America and other markets. Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 60,000 people serving customers in more than 170 countries.

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