All Press Releases for May 11, 2010

Flash Website Builder Wix.com Introduces Brilliant Color Picking Tool for Advanced Web Design

The new Color Picker tool in Wix's website builder software will burst open the doors of creativity for all Wix users. Those new to website design, as well as seasoned pros will enjoy the additional creative freedom offered by this new feature.



    NEW YORK, NY, May 11, 2010 /24-7PressRelease/ -- With Wix, a user-friendly approach to website creation, users can create their own professional-looking websites without having any background knowledge in web design. The company's dynamic website builder is proven to be successful as there are nearly 4 million Wix users around the globe using Wix either to customize a Flash website template, or make a website from scratch. Now, Wix is adding a powerful new tool that will grant users complete control over the colors of their Flash websites.

Those new to Wix can play with this new feature by signing up for a free user account. Once inside the builder, clicking on any item with color options (texts, shapes, buttons, menus, backgrounds, etc.) will activate a colorful icon to appear inside the property panel, at the bottom of the free website creator. This is the Color Picker, and its bold graphic design and user-friendly structure is a perfect embodiment of Wix's general approach to quick and simple web design.

The features inside this new tool take color customization to a whole new level. There is a "Recent Color Strip" that displays colors previously used in a user's website, so that the relationships between colors can be clearly seen. Additionally, if a user wants to duplicate a color found inside one item, such as a photograph, to use in another item, such as a menu, clicking on the "Eyedropper" tool turns a user's mouse into an eyedropper. Clicking on a color in a picture causes that precise color to appear in the Color Picker, eliminating the need to eyeball color matches. Color fanatics will love how easy it is to adjust the hue, saturation and brightness of their web elements' colors. Users can also type in a specific color's HEX value into an HTML field. Items can also be "filled" with images, and gradients can be customized with ease. A complete description of these various elements can be found at Wix.com, in the What's New section of Wix's Support site.

Users also enjoyed the Mother's Day Sale presented by Wix this week, which awarded $50 off of upgrades to a specific Premium package. By paying to upgrade one's free website account, Wix users gain control over their own domain, free of Wix's URL. These users also get access to site statistics at Google Analytics, so they can track sources of traffic to their Wix websites. Check out Wix's Facebook and Twitter accounts for upcoming promotions and Wix giveaways. Free users receive e-mails notifying them of every promotion.

Founded in 2006, Wix.com has offices in New York and Tel Aviv. The company is funded by Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital. All Wix websites are search engine friendly even while they are all build using Flash interface. A small but growing start-up, Wix users include small business owners, photographers, musicians, artists and individuals wishing to create beautiful and professional-level websites, without incurring professional-level costs.

Website: http://www.wix.com

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Emily Sokolow
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