All Press Releases for September 08, 2010

Fall is in the Air at Bruegger's

Bakery Cafe introduces breakfast values; brings back fall favorites.



    DALLAS, TX, September 08, 2010 /24-7PressRelease/ -- Bruegger's is celebrating fall with perfect combinations for breakfast and lunch.

For a limited time only, the 295-unit bakery cafe operator will offer a new value option for breakfast - Bruegger's popular Egg and Cheese Bagel Sandwich, available with bacon, ham or sausage along with a 16 oz glass of fresh, not from concentrate, orange juice for just $4.99. Guests may also choose to order the sandwich with egg whites for a health-conscious option.

The new combination is designed to meet the needs of Americans who are increasingly busy, and more likely to grab breakfast on the go. Technomic reported in June that one in ten breakfast meals are now eaten or taken out from a restaurant, for a total of 12 billion morning meals, according to The NPD Group.

"Our guests are looking for high quality, made to order breakfast choices that are healthy and affordable," noted Jim Greco, CEO of Bruegger's. "We think our new breakfast combination meal is the perfect solution."

Specialty coffee also ranks high among menu options ordered by guests, and Bruegger's offers up a fall favorite starting September 1. The chain will bring back its popular Pumpkin Spice Coffee by Green Mountain Coffee and pair it with a delicious Apple Bagel, made with apple bits, rolled oats and a touch of cinnamon in its fall "Baker's Choice" selection. Bruegger's Chef Philip Smith recommends Bruegger's low fat plain cream cheese for this pairing, but those looking to spice it up can add Bruegger's pumpkin cream cheese, always a customer favorite.

Bruegger's also plans to feature new combinations on its lunch menu starting September 22.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 295 locations in 26 states, the District of Columbia and Toronto, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts, with a frequently changing menu reflecting seasonal and geographical specialties. Every day the neighborhood bakery features a Fair Trade CertifiedTM coffee from Green Mountain Coffee . Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

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Contact Information

Tracy Aiello
Bruegger's
Dallas, TX
USA
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