Bentley Prince Street Launches Domestic Alchemy, an Enchantingly Edgy Flat Weave Inspired by Precious Gems & Metals

    INDUSTRY, CA, September 21, 2010 /24-7PressRelease/ -- When Bentley Prince Street, Inc. debuted Domestic Alchemy during NeoCon 2010 World's Trade Fair, the striking metallic flat weave was an instant show stopper. With a tightly woven texture appearing as sleek and uniform as any hard surface, Domestic Alchemy is the perfect solution for highly visible, open areas such as retail spaces, convention centers, educational and healthcare facilities and corporate environments. The broadloom collection is made with Aquafil Alto cf type 6 nylon and available in 15 metallic-infused colorways. The patented flat weave technology is made entirely in the U.S.A. and comes standard with Bentley Prince Street's High PerformancePC backing, which contains a minimum average 10% post-consumer recycled content.

"Previewing this new collection at NeoCon was really fun. In fact, most thought it was a hard surface at first and we had people actually taking their shoes off to feel it," says Antony Minite, president. "Domestic Alchemy is a stunning yet versatile textile and one that we are confident will excite designers and facility managers who want to take their spaces to the next level!"

Domestic Alchemy's yarn palette evokes America's rich history of natural resources with the beautiful metallic colors and unique textures that are available. The collection brings universal style, sophisticated colors, a simple yet elegant design and impeccable quality to the contract industry. Domestic Alchemy delivers the perfect background to balance modern design with utilitarian function.

"Domestic Alchemy is our interpretation of rare, lustrous archaeological treasures," adds Valerie Ottaviano, vice president of product design. "We were inspired by precious gems, stones and metals of different regions in the country and we really believe the vibrant colorways and unique texture make it the most exciting floor covering solution available in today's marketplace."

Anti-reflection yarn geometry sustains color even after heavy exposure and constant maintenance. Alto cf nylon boasts a patented yarn shape, preventing matting, loss of resiliency and deterioration, even after wear. All yarn, greige and colors are produced domestically, making this a unique flat weave with an exceptional story. Domestic Alchemy is certified to the NSF-140 Sustainability Carpet Assessment Standard at the Platinum level and supports the company's commitment to Mission Zero . Bentley Prince Street is proud to continue its relationship with Aquafil Yarn Systems, a zero waste company.

Valerie Ottaviano discusses the inspiration behind Domestic Alchemy on the Designing For Life blog: http://bit.ly/cZMQvS

About Bentley Prince Street
Defining style, color, quality and service for 30 years, Bentley Prince Street manufactures and markets award-winning broadloom and carpet tile products for commercial interiors across the globe. Bentley Prince Street is committed to sustainable commerce and innovations to integrate style and function with environmental practices through its Mission Zero goal of eliminating any negative impact it has on the environment by the year 2020. With the industry's most comprehensive vertical carpet manufacturing facility, the company maintains third-party certification to the ISO 9001:2008 Quality Management System and the ISO 14001:2004 Environmental Management System. Based in Los Angeles County, California, Bentley Prince Street is a subsidiary of Interface, Inc., a global provider of floor coverings. For more information, please visit www.bentleyprincestreet.com and http://bpscarpet.blogspot.com.

Join in the conversation!
http://www.facebook.com/bentelyprincestreetfan
http://www.twitter.com/bpscarpet
http://bpscarpet.blogspot.com

# # #