Intimate Apparel Company First to Offer Mobile Shopping Solution

    APEX, NC, November 29, 2010 /24-7PressRelease/ -- PlayfulThreads.com has served online shoppers for several years via their online shopping portal. The addition of a mobile-friendly website was a natural progression. Now, in addition to providing a superior selection of intimate apparel items to a traditional browser-enabled audience, PlayfulThreads.com will provide mobile shoppers with access to the same high-end products via their iPhone, Blackberry, or other mobile device.

"Our decision to move into the mobile marketplace was driven by customer demand. The lack of a robust mobile shopping interface for intimate apparel shoppers brought to light an opportunity for us to benefit the growing community of mobile shoppers," stated K. David Hopper, Chief Technology Officer with PlayfulThreads.com. "When shopping for intimate apparel online, customers not only demand fast response times, but vibrant and descriptive product pictures as well. Our new mobile site provides the solution to our customer demands," said Christine Hopper, Chief Marketing Coordinator with PlayfulThreads.com. PlayfulThreads.com is the fastest growing Internet retailer of intimate apparel on the Internet and currently offers over 2000 quality products. Products include corsets, dresses, bustiers, camisoles, leg wear and g-strings.

"Smartphone users are getting into the habit of purchasing items via their smart phone, and this trend is only expected to grow in the coming year," said Cadie Thompson (CSNBC.COM). PlayfulThreads.com has spearheaded the movement to bring high-end intimate apparel shopping to mobile devices.

Customers interested in learning more or browsing the wide array of products offered at the mobile version of PlayfulThreads.com website, can visit http://www.playfulthreads.com/mobile. In addition, operators are available to take calls at (888) 768-8390.

About PlayfulThreads.com

PlayfulThreads.com, the Internet's fastest-growing intimate apparel retailer, provides a one-stop resource for customers looking to buy attractive clothing using a fast, secure, and easy-to-navigate interface.

PlayfulThreads.com is the forerunner in choosing select styles in order for customers to have a quick, concise, and attractive selection of products to select from. While some retailers focus on becoming the 'amazon' of intimate apparel, PlayfulThreads.com relies on the assumption that consumers want to select from the latest trends in fashion.

Website: www.playfulthreads.com

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