All Press Releases for November 30, 2010

New Look: Armed and Ready with New Idol Range

It's time to get "bulletproof": the seventh collection from Idol is an exploration of different material, blends and silhouettes, which create the knights of the future.



    DORSET, ENGLAND, November 30, 2010 /24-7PressRelease/ -- It's time to get "bulletproof": the seventh collection from Idol is an exploration of different material, blends and silhouettes, which create the knights of the future. The inspirational tough warrior, think Joan of Arc mixed with a bit of Blade Runner. Inspired by the medieval period, Head Designer Donovan Pascal has created a modern adaption of armour by producing a 'futuristic' collection featuring lots of chain-mail, over-sized tunics and silhouettes that
morph both the voluminous and slim. The pieces are flattering and fighting in spirit: the Idol girl has a steely determination. The colour combination is tough-luxe, dark and romantic, so we see charcoal, berry, gun-metal, royal
purple, fresh blues and metallic shades.

We also see sharp, sleek, slinky and sexy chain-mail print, dresses to dazzle on the dance-floor. PU leather, body-con strapless, mini-dresses with strong studding at the shoulders and jutting spikes. Also draped tunic
tops in wearable colours like mink and charcoal, that are off-set when worn with vicious over-the-knee-boots. Bold, graphic dresses with swishing chains, styled with sexy, geometric belts that act as a modern-day corset. As if these looks are not tough enough, we see proud stallion and sword print dresses in funky asymmetric shapes. Draped, steel coloured, chain- mail tops, with exposed fringed detail on both the shoulders and morphing out of the garment.

There is also a cleaner, more casual, every-day, urban feel with easy, jersey day-dresses and tops. Also straight 'n' slouchy, Suedette dresses with directional hoods. The Idol military inspired coat will become a winter wardrobe staple.

Another must-have is the 80s-inspired Aviator jacket that will work well with Idol distressed denim, especially the Idol skinny jeans. Accessories are key for an instant injection of rock 'n' roll glamour, we see wing rings, foxy foot-wear like the stud edge shoes and contemporary cuffs, all adding a definitively rebellious edge.

About New Look
New Look are award-winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits,men's shoes to kidswear, New Look offer glamorous clothing perfect for any occasion at affordable prices.

Website: http://www.newlook.com

For further information, please contact:
Sarahjane Baynes PR Manager
Tel: +44 (0)20 3219 7282 - [email protected]
Mobile: +44 7825 427272 - Press Office: +44 20 3219 7410

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New Look
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